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Adweek September 16, 2019

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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3 мин.
the road to brandweek

NOV. 3-6 • PALM SPRINGS, CALIF. • TICKETS AVAILABLE AT BRANDWEEK.COM Adweek: How do you navigate marketing and advertising in the age of rapid consumer feedback that can be both good and bad? Rassi: I think it’s mainly good. The more we hear from customers, the more we can adjust to make sure we’re offering the right things both in terms of the experience and from a marketing point of view. When we get feedback, it’s also free insights we should use in a more real-time way. In the past, we may have relied on a survey you get back in six weeks. It’s a gift when feedback is always-on. We can keep a pulse on what customers care about, how are we doing, what can we be doing better. … It’s…

1 мин.
the vaping wars

Nobody had a worse week than the vaping industry, which has come under fire following several deaths and accusations of deceptive marketing. The political fallout was swift after news of a nationwide outbreak of mysterious lung illnesses linked to vaping that have killed five people and sickened hundreds more in 33 states, according to the Centers for Disease Control. Scientists haven’t yet pinpointed which substance is responsible for the illnesses, which come on suddenly. On Sept. 10, the Food and Drug Administration sent a letter to the largest manufacturer of vaping products, Juul, saying it inaccurately marketed its devices as safer than regular cigarettes without FDA approval. Two days later, President Donald Trump announced his administration is looking into banning flavored vaping cartridges, which Health and Human Services Secretary Alex Azar said…

1 мин.
brand marketing

Executives from many of the country’s largest corporations have signed a letter to the U.S. Senate urging the governing body to take legislative action on gun control. The letter, obtained by The New York Times, cites recent mass shootings in America, specifically calling on the Senate to pass the bills that the House of Representatives have already passed: stronger background checks and “red flag” laws. Chip Bergh of Levi’s led the effort, while leaders from 145 other companies—including Condé Nast, Dick’s Sporting Goods, Gap, HuffPost and Twitter—also signed, as did several advertising executives from agencies like Havas Group, Horizon Media, Omnicom, Publicis and WPP.…

1 мин.
in adweek history august 1992

Competitions have been part of the marketer’s playbook for as long as anyone can remember. And while some of them can be pretty strange (the annual competition to make prom attire out of Duck Tape, for instance), none coaxed the shivers like Combat’s World’s Largest Roach contest. Though Combat no longer holds the event, back in the 1980s and early ’90s, it drew the attention of major newspapers and magazines—including Adweek, which is celebrating its 40th anniversary this year. In 1992, the judging was in New York, where 2,000 entrants from 27 states mailed their (mostly dead) roaches in hopes of collecting $50,000 in prize money. Of particular interest to our reporter was a diorama called “Lifestyles of the Roach and Famous.” Say what you want, the contest delivered scores…

6 мин.
fall 2019 tv playbook

Cord-cutting and streaming rivals have continued to take their toll on the five broadcast networks, none of which saw audience gains in the coveted adults 18–49 demo last season versus a year earlier (CBS and Fox were flat, while ABC, NBC and The CW all saw season-over-season drops of more than 20%). They’ll hope for better results during the 2019–20 TV season, which begins on Monday, Sept. 23. Over the coming weeks, the five broadcast networks will premiere 18 new shows (including WWE’s Smackdown Live, which is moving to Fox from USA, and ABC’s Black-ish spinoff Mixed-ish) and 61 returning entertainment series. Adweek spoke with the president of each network to talk about their biggest risks, top priorities and what they offer that streaming services like Netflix can’t. ADWEEK: WHAT IS YOUR…

4 мин.
news publications target latino audiences

For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opinión in Los Angeles remain trusted news sources for Spanish speakers. As legacy news organizations like The New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle and The Seattle Times expand their coverage with Spanish-language articles, they’re providing news and content to distinct demographics like U.S.-based Latinos. Actively and intentionally researching, building out signature experiences and creating content with this rapidly growing demographic in mind is starting to yield impactful results. The Washington Post announced in late June plans to release a twice weekly Spanish-language podcast hosted by Colombian journalist Juan Carlos Iragorri and to publish pieces, both original and translated, in Spanish…