СТАТЬИБИБЛИОТЕКА
Бизнес и финансы
Adweek

Adweek March 9, 2020

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Страна:
United States
Язык:
English
Издатель:
Adweek, LLC
Периодичность:
Weekly
Читать больше
ПОДПИСАТЬСЯ
9 574,23 ₽
33 Выпуск(ов)

в этом номере

1 мин.
will cannes lions still roar?

The event casualties of coronavirus continue to mount: Mobile World Congress, Facebook’s F8, Toronto’s Collision conference, MipTV and SXSW. For now, however, advertising’s most prestigious gathering, Cannes Lions, is still “firmly open for business,” according to organizer Ascential, which is hoping the June 22-26 festival in France falls far enough down on the calendar that it won’t be affected by COVID-19, the disease caused by coronavirus that has infected about 90,000 worldwide and killed 3,000. Cannes Lions, which draws about 12,000 attendees and many more visitors, is in a unique position: Its success depends on turnout, given the large amount of revenue it derives from activations, rather than primarily awards entry fees, complicating the decision to cancel the festival. Adweek is closely tracking Cannes Lions and other upcoming events. Be sure to…

1 мин.
sxsw canceled

Just a week before SXSW, organizers made the decision to cancel the event, which had been set for March 13-22 in Austin, Texas. The festival, covering a wide range of industries including advertising, tech, education, music, film, gaming and politics, drew roughly 417,400 people last year, with advertisers and marketers representing the largest segment of attendees. Major presenters had been pulling out of the event all week, including Twitter, Facebook, Amazon Studios, Netflix, Apple, Intel, WarnerMedia, Starz and CNN. And a Change.org petition to cancel the event had over 55,000 signatures as of press time.…

1 мин.
the show went on

Event companies have had to make difficult decisions in recent weeks. At Adweek, we decided to go ahead with our annual Challenger Brands Summit last week in New York, which ended up drawing over 800 attendees. Adweek CEO Jeff Litvack noted that the companies represented accounted for more that $4.5 billion in capital raised and $1.7 trillion in goods sold. “It was a great feeling seeing all the partners who still chose to come and learn and discuss and meet about these topics that will affect their business even after we get through the coronavirus epidemic,” he said.…

5 мин.
agencies place their bets

Heading into 2020, agencies were facing a period of intense uncertainty about where they should invest their resources for future growth. Some might even say the threats to agency success were unprecedented—except that the same was true a decade ago. In 2010, the rise of mobile, social media and Big Data had left agencies under scrutiny to pivot and address the growing list of expectations and demands from clients. While it can be exhausting trying to keep up, the fact is that one thing remains the same: Agencies have been and always will be in the business of solving problems for brands. The question that begs to be asked is what bets and investments agencies can make to succeed in a new advertising world order, even as margins continue to get thinner.…

1 мин.
3 tried-and-true methods for growth

Business development In Brazil, Propeg CEO Vitor Barros noted that the country’s economy is set to grow rapidly. In the past when the economy was down, the agency invested in talent, but today, he said the time is ripe to “reap what we’ve planted.” Requests for proposals Agency o2Ideas is investing heavily in RFPs, something that gets a bad rap at agencies due to the time and cost of chasing new business. “We ignored RFPs for years,” said Bill Todd, partner and president of o2Ideas in Birmingham, Ala. “But when we started getting invited to more of them, we started paying attention and have found some success, and that inspires us to be more aggressive.” Public relations Brownstein Group in Philadelphia grew fivefold in PR over the past decade, with a 30% growth last year alone. “We…

3 мин.
sky high hopes for deliveries

It was nearly four years ago when 7-Eleven announced it completed the first autonomous drone delivery in the U.S. A few months later, Amazon’s Prime Air completed its first drone delivery in England. And while Amazon executive Jeff Wilke said he expected drone deliveries in the U.S. “within months” of June 2019, we’re still not there. When asked about the status of its drone delivery program, Amazon said in a statement “there are no shortcuts” and it has “made great progress” toward fulfilling customer orders in 30 minutes or less. It did not comment further. Chinese ecommerce platform JD.com arguably has the most advanced drone delivery network in the world, with seven types of drones and over 100 routes in rural parts of China. We’ve also seen drone delivery in Australia, Finland…