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Adweek

Adweek June 15, 2020

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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Страна:
United States
Язык:
English
Издатель:
Adweek, LLC
Периодичность:
Weekly
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1 мин.
walking the talk

In response to ongoing social unrest, brands have stepped up with strong words and big donations supporting the Black community. Some are also taking a harder look at themselves and considering, “Are we really showing that Black Lives Matter?” Many have already begun making changes. Two days after Bubba Wallace, the only full-time Black driver in Nascar, called to ban the Confederate flag from the sport’s events and venues, race organizers did just that. Diversity and inclusion is coming to the very top. Harper’s Bazaar just hired its first Black editor in chief, Samira Nasr, in its over 100-year history, while Reddit co-founder Alexis Ohanian stepped down from its board of directors and encouraged them to replace him with a person of color. The board honored that request by hiring Y Combinator’s…

1 мин.
social media

#SOLIDARITEA “And that’s the tea” is the modern way of serving up truth, and two English tea brands doled out a whole pot of it last week. When a Twitter user said they were “dead chuffed that Yorkshire Tea hasn’t supported BLM,” the brand responded with, “Please don’t buy our tea again. … We stand against racism. #BlackLivesMatter.” Competitor PG Tips, which is owned by Unilever, told another Twitter user, “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now,” adding the hashtag #solidaritea.…

5 мин.
the shows must go on

It took about a week in quarantine for One Day at a Time co-showrunner Gloria Calderón Kellett to begin thinking about how to bring her program back. One Day at a Time, the Latinx family sitcom that moved from Netflix to Pop TV in March, had been forced to shut down filming in mid-March due to Covid-19, meaning the series would go on hiatus just six episodes into its fourth season. But Kellett, feeling like the show’s voice was needed during the pandemic, began looking through previously written episodes to see if there was a way to reimagine a script without a live-action shoot. “We had just thrown together a little quarantine promotion that all of the actors were happy to do, and I thought, ‘Is it possible that we could do…

1 мин.
getting animated

Making animation remotely is one thing. Getting high-quality voiceovers from quarantined actors and actresses was another. Here’s how the team at One Day at a Time did it: Actors and actresses based in the Los Angeles area were sent setup microphone kits, and a sound engineer sat outside in a van to record them. As actors recorded their lines, showrunners Royce and Kellett, along with co-director Phill Lewis, were on Zoom watching actors, picking the takes that they liked and giving notes. Guest actors Lin-Manuel Miranda and Gloria Estefan had to record their voiceovers without tech support outside. The setup worked well, but not perfectly. “The not-so-soundproof world meant some good takes were interrupted by birds, leaf blowers and planes,” Royce said.…

4 мин.
5g conspiracy’s achilles heel

As popular conspiracy theories around 5G networks and the novel coronavirus prompt activist lawsuits, local government reviews and even rogue vandalism of cellphone towers, a Federal Communications Commission official warned recently that the hysteria could hinder the rollout of service. “High-speed, high-capacity wireless networks will be indispensable tools for our social and economic recovery,” FCC general counsel Thomas Johnson wrote in a Washington Post op-ed. “If we delay 5G deployment based on irrational fears and unproven theories, it will only hurt the American people as we plot our path forward.” The warning—and the fact that it was deemed necessary—demonstrates how widespread these health concerns have become, despite a lack of scientific evidence. Once a fringe theory relegated to alternative media backwaters, the spurious linkage may even threaten to hurt the country’s position…

3 мин.
amazon’s next big bet

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019. That means we really haven’t seen anything yet as far as the alleged retail apocalypse goes. Odest Riley Jr., CEO of WLM Financial, agreed that many small businesses won’t reopen following the pandemic because competitors like Amazon, Costco and Walmart had the infrastructure and capital in place to bring in customers—and they’ve also taught consumers to shop online. While neither Amazon nor founder Jeff Bezos has commented on future plans, the increase in available inventory certainly presents an opportunity for a deep-pocketed platform like Amazon, which is omnipresent in online retail but has had a more modest physical presence to date. Rumors…