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Adweek June 8, 2020

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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1 мин.
a state of revolt

On Friday, Adweek hosted a live discussion with Black marketing leaders to share how they are both personally and professionally navigating today’s turbulent times, along with the actions everyone can take to help accelerate systemic change. Led by Katrina Craigwell, head of global branding at JPMorgan Chase, the powerful conversation included a dozen speakers such as Activision Blizzard Esports CMO Daniel Cherry III, Papa John’s International chief of diversity Victoria Russell and Patrón Tequila global vp of marketing Adrian Parker. As Uniworld Group chair and CEO Monique Nelson put it, “Complex problems need diverse viewpoints to solve.” You can watch the session now on Adweek.com. We’ll also have more coverage of the event in our June 15 issue.…

1 мин.
adweek acquired

Shamrock Capital, a Los Angeles-based investment firm with about $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community. As part of the deal, Shamrock will acquire Adweek’s diversified business, which has greatly expanded over the past four years with a robust event, community and education portfolio. Building upon award-winning journalism, Adweek launched more than 40 new products, which include reimagined Brandweek, NexTech and Challenger Brands summits, CMO Symposiums, as well as Adweek’s D&I Council and the Institute for Brand Marketing, done in partnership with IBM. Jeffrey Litvack, CEO of Adweek, will continue to lead the company. Adweek’s editorial and business operations remain unchanged—if anything, the deal with Shamrock…

4 мин.
tv preps for live sports

Nearly three months since every major professional sports league shut down due to Covid-19, the return of live sports to TV could finally be just around the corner. With the National Basketball Association, National Hockey League and Major League Baseball laying the groundwork toward resuming play in July and August, and the National Football League releasing its full season schedule last month, buyers are “cautiously optimistic” about live sports becoming a reality once again, said Jeremy Carey, managing director of Optimum Sports, Omnicom’s sports media and marketing division. “We’re starting to pinpoint some time frames. We’ve done a tremendous amount of scenario planning on what that would look like” and helping clients prepare, he said. Not only would live sports signal an important return to normal for the country, but they would also…

3 мин.
all by design

To compete in a crowded space, restaurants were experimenting with all sorts of tactics to lure in diners prior to Covid-19, from KFC rolling out fried chicken Crocs to plant-based proteins. While attention-grabbing collaborations and trendy food items will always be on the menu, restaurants are increasingly adding localization and safety measures to a mix of ingredients they hope will boost sales in a post-pandemic world. Through design, restaurant operators are going to even greater lengths not only to ensure diners’ health but to also provide an ambiance of escape. Restaurants hope to achieve this by cloaking their corporate identities in unique settings while incorporating flexible dining rooms and expanded patios to accommodate for social distancing. One of the goals is for residents to think of an individual eatery as a local…

1 мин.
jobs for the local community

In addition to design, restaurant chains are also strengthening ties to local markets by hiring managers who are longtime residents or via community outreach. Barcelona Wine Bar, for instance, said its general managers in many instances are on a first-name basis with customers. Outreach is also an important aspect of building a relationship with the neighborhood. For Torchy’s Tacos, that could include catering a Chamber of Commerce lunch meeting, hosting a stand at a music festival or providing food for a school fair. Donations to nonprofits and hospitals also play an important role. Bartaco, meanwhile, will send its marketing team to the community ahead of a store opening. The team is tasked with identifying partnerships, such as hosting a pop-up with a local yoga studio.…

3 мин.
what’s next for portfolio schools

Whether or not ad school is a worthy investment has long been a debate in the industry. On the one hand, costs can be pricey. Miami Ad School’s two-year portfolio program costs $38,800, while The Creative Circus charges $45,012 for eight quarters. On the other, it gives students the chance to learn the ropes of the industry, network and create a portfolio. Like most colleges and universities, ad schools have found themselves going virtual in recent months because of the novel coronavirus pandemic. However, students soon graduating from these programs are facing a job market rife with layoffs, hiring freezes and canceled internships, and some students are taking it upon themselves to find opportunities. NEW OFFERINGS Denver Ad School opened its doors last year. The 14-month program, which costs $16,000, bills itself as a…