Adweek

Adweek May 10, 2021

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The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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Страна:
United States
Язык:
English
Издатель:
Adweek, LLC
Периодичность:
Weekly
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1 мин.
amazon makes its newfronts debut

Amazon Prime Video has been known for its buzzy original series for a long time, but the company’s free streaming service, IMDb TV, is now making an originals push. During Amazon’s first-ever NewFronts presentation, the company—which touted offerings on IMDb TV along with livestreaming service Twitch, Amazon Fire TV devices and Amazon Prime Video’s live sports offering—highlighted how it’s aiming to recreate broadcast television. At IMDb TV, that’s translating to a broad array of new shows. That content investment extends beyond IMDb TV. Prime Video also announced that Thursday Night Football, the rights to which were previously held by Fox, would come exclusively to the subscription service beginning in 2022, a year earlier than planned.…

3 мин.
jonathan hyla

Jonathan Hyla, more commonly known simply by his last name, wants to empower creative professionals who think a bit differently than many of their colleagues—especially those who have ADHD. After working in radio, film and television for more than a decade, including doing high-profile celebrity interviews at E! Entertainment, Hyla shifted to his most recent work directing commercials, documentaries and music videos for the likes of Samsung, Clif Bar and Zillow. He still does the occasional high-profile interview, though, collaborating with Cannes Lions the past two years and sharing the screen with top creatives from around the world. In 2020, he began working on a book and documentary called All Day Dreaming, both of which address living and working with ADHD. However, they were put on hold due to the pandemic. But that…

4 мин.
fast-food turn to reusables

Fast-food long hinged their business models on extreme convenience. Super quick service and single-use packaging gives diners an on-the-go meal with nothing to clean up afterward—leftovers go into the trash without a second thought. But decades after it gained popularity in the U.S., that model isn’t jiving with increased awareness about the environmental impact of waste—especially plastic waste. Branded litter has never been a good look, but consumers have come a long way since they laughed Sun Chips’ compostable bag off convenience store shelves in 2010. In a recent survey by Adweek and Harris Poll, 81% of consumers said they’re concerned about littering and pollution from quick service restaurants (QSRs). With those ideas threatening their image, fast-food brands like Burger King, Starbucks, Tim Hortons and McDonald’s are following in the footsteps of…

4 мин.
clubhouse at a crossroads

At first, Walter Geer, like many, didn’t understand Clubhouse. It was early July 2020, and Geer, now the executive creative director at agency VMLY&R, spent a few days listening to live audio conversations on the app before shelving it for a few weeks. While Clubhouse is now known for its LinkedIn-esque user base, the breakthrough session for Geer wasn’t really about business or marketing. “The first conversation I spoke in on was actually about dog food,” he said. The conversation was interesting, but the intimacy is what did it for him. Geer estimates there might have been 1,500 people on the app at the time, and average rooms involved five people. “Conversations were super candid, and you could really establish incredible relationships. It felt very, very exclusive.” In the months after, Geer saw…

4 мин.
crypto curious

In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: “comfort with Bitcoin and cryptocurrencies.” In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs. When it comes to grappling with cryptocurrency, some media companies are dipping their toe in. Others, like Time, are doing a full cannonball, recognizing the opportunities for media companies, such as differentiating from the duopoly and driving more ad revenue. Time is one of the few accepting Bitcoin payments from ad clients and subscribers. In March, it auctioned off a number of digital covers minted as nonfungible tokens (NFTs), generating nearly $1.5 million. Other publishers charmed by the $342 million monthly trading market of NFTs are The New York Times,…

3 мин.
curbing ai’s eccentricities

When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it immediately wowed the AI community with its ability to produce realistic copy. Trained on nearly 1 trillion words pulled from across the internet, the generator, known as GPT-3, is able to mimic the style of a piece of writing based on something as short as a single passage. But granting that much creative license to a machine also breeds a certain level of unpredictability in output. That element of randomness is partially why GPT-3—or its less powerful predecessor, GPT-2—is taking time to gain widespread commercial traction as a tool to power chatbots or auto-generate ads. After nearly a year of experimentation, however, how such a technology might be tamed for marketing purposes…