Entrepreneur's Startups Summer 2018

Entrepreneur's Startups is for anyone dreaming of launching a business. Entrepreneur's Startups is the must-have resource for hands-on insights and information on how to get your business off the ground and running in no time. Published three times a year, with each issue you'll discover countless business ideas, see how others got their start and how you can too

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3 мин.
who’s your audience?

In the fall of 2008, after years of beating himself up playing football and lacrosse, Joe Kudla took up yoga. But he couldn’t find much to wear. “Out of 17 million people doing yoga, six million were men—the fastest-growing demographic,” says the 40-year-old Kudla. “Yet there was not one brand targeting that market.” It was a weird contrast to, say, surfing, an activity for which Kudla says four million surfers are served by 50 clothing brands. So Kudla did some napkin math, borrowed $300,000 from family, friends, and the bank, and, in spring 2015, launched the startup Vuori (“mountain” in Finnish) to produce men’s yoga clothes—moisture-wicking, quick-drying tops, shorts, and pants. “Our plan was to create clothes to move and sweat in, but styled for everyday life, like Lululemon and others had…

6 мин.
leap over your major competitors

Daniel Miller is at a disadvantage. As the cofounder of Empowered Staffing, a boutique recruitment firm in Evanston, Ill., he has to go head-to-head with giant rivals who have greater name recognition and a bigger media presence—not to mention resources that his tiny team of seven will never be able to match. To keep his pipeline filled, he has to get creative. When Miller kept seeing the same jobs being posted by one big rival over and over again, he decided to find out why. After some sleuthing, he discovered that his rival was having problems. It was assigning inexperienced recruiters, who, Miller says, weren’t getting adequate training, to large client accounts. As a result, the candidate selection was consistently missing the mark, causing the job searches to drag on and…

3 мин.
free business ideas

Entrepreneurs always need more—more help, more time, more insight. So we asked: What’s the one product you wish someone would create to help your business? Now maybe someone (you?) will make it. 1 EMAIL 911 “Spending too much time on your email is toxic, but we all do it. The joke is that ‘achieved inbox zero’ could be carved on someone’s tombstone, and it hits a little close to home. Rather than trying to banish email, though, or hoping to replace it with some other tool, I wish someone would simply build a smarter inbox—one that ingests emails and the important stuff in them, organizes conversations, and marries them to projects, chats, files, to-dos, and events in an intelligent way.” —GREG COHN, cofounder and CEO, Burner 2 DO-GOOD DATABASE “I would love to see someone…

3 мин.
make your email signature matter

Two years ago, Alaia Williams used a run-of-the-mill email signature: title, company, phone number. But as a business systems strategist, she wondered if she was overlooking an obvious opportunity. So she started adding to her signature, piece by piece. She placed social media icons to link to her Facebook, Twitter, and LinkedIn accounts. She added a sign-up for her mailing list. She even threw in a head shot and info on her product line. The results? Her followers and opt-in rates immediately increased. “I’m getting inquiries and referrals from people who don’t even know me well,” she says. Williams’ instinct was spot-on, it turns out. Email signatures are no longer just an afterthought; they’re a valuable marketing opportunity. That’s because they typically come from a trusted source (or at least a…

3 мин.
when your staff knows better

ISTOCKPHOTO.COM/BYMURATDENIZ Glenn Kelman thought of himself as a software guy. He loves software. He cofounded a company called Plumtree Software. “When I applied for a passport or had to fill out my tax forms, I wrote down that I was a software entrepreneur,” he says. So when he became CEO of a real estate startup called Redfin, he had a natural direction: “I wanted to solve every real estate problem with software.” This would create a years-long crisis for the company. And for Kelman, it would come to highlight an often-unspoken business challenge: Entrepreneurship means exploring unknown paths, and sometimes that leads an entrepreneur somewhere different from where they started. The result can challenge not just their business philosophies but also their very sense of identity. A company’s future may end up riding…

7 мин.
no money? no problem

Strapped for cash? You’re not alone. The business press may make it seem like every startup rakes in millions from VC firms, but in reality, many more entrepreneurs build without any cash infusion. And that often makes them smarter and scrappier. “The idea of bootstrapping is positive in the sense that it forces you to sell before you build,” says Patrick FitzGerald, a lecturer at the Wharton School and a serial entrepreneur. He sees an increasing number of his students bootstrapping—some to keep control of their company vision, and others because they’re buried in business-school debt and can’t fathom taking on another loan. He sympathizes. “I myself have always bootstrapped,” FitzGerald says. “My parents are teachers, so I’ve never had the luxury of not bootstrapping.” On the following pages, we talk to…