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Hot Rod DeluxeHot Rod Deluxe

Hot Rod Deluxe

January 2020

Hot Rod Deluxe is the magazine that brings you nothing but traditional hot rodding. In every issue, HOT ROD DELUXE delivers vintage photography from the Hot Rod magazine archives that you just can't get anywhere else.

United States
TEN: The Enthusiast Network
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class act

What do you consider the best hot rod shows in the country? There’s the Grand National Roadster Show. Autorama, both the Detroit and Sacramento versions. The NSRA Street Rod Nats, for sheer size alone. The Bowling Green and Bakersfield Hot Rod Reunions are in there, though they’re as much about “go” as “show.” Chances are, a mental checklist of prime hot rod events doesn’t include the Pebble Beach Concours d’Elegance, right? And yet, that elite event sent roots throughout this issue of Deluxe. It started with a story about the 2019 gathering of historic hot rod magazine cover cars on the famed Monterey golf course. But then, the fact that (spoiler alert) the ex-Norm Grabowski Lightnin’ Bug/Kookie Kar T-bucket won the class inspired us to take a “More of the Same” look…

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hot rod deluxe

EDITORIAL Network Content Director Douglas R. Glad Editor Drew Hardin Managing Editor Courtney McKinnon Director, Social Media Brandon Scarpelli Social Media Editor John Roberts ART DIRECTION & DESIGN Art Director Roberta Conroy Creative Director Alan Muir ON THE WEB CarCraft.com HOTROD.com MoparMuscle.com ADVERTISING General Manager Matt Boice Eastern Sales Director Michael Essex 863/860-6023 Western Sales Director Scott Timberlake 310/531-5969 Ad Operations Manager Monica Hernandez Ad Coordinator Patricia Ludi General Manager’s Assistant Mimi Hirata TEN: PUBLISHING MEDIA, LLC President Kevin Mullan SVP, Editorial & Advertising Operations Amy Diamond General Manager Automotive Network Tim Foss Senior Director, Finance Catherine Temkin CONSUMER MARKETING, ENTHUSIAST MEDIA SUBSCRIPTION COMPANY, INC. SVP, Circulation Tom Slater VP, Retention & Operations Fulfillment Donald T. Robinson III VP, Aquisition & Database Marketing Victoria Linehan VP, Newsstand Retail Sales William Carter MOTORTREND GROUP President/General Manager Alex Wellen Group SVP, Sales Eric Schwab Head of Operations Jerry Solomon Head of International & Business Development Francis Keeling Head of Digital Product & Technology Argam DerHartunian SVP, Digital Media Sales Jason…

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life—and hill—at the drags

“For better or for worse, drag racing events in all parts of the nation have been diligently covered by representatives of Life magazine during the past several months.” With that worried tone, Wally Parks opened a story in the June 1957 HOT ROD, explaining how Time Inc.’s photo-heavy lifestyle magazine was about to bring “worldwide recognition” to the still relatively new (and oft misunderstood) sport of organized drag racing. “Whether or not Life’s presentation is favorable depends entirely on the inclination of the final editors in New York,” he noted, but “hot-rodders everywhere have long looked forward to a fair, unbiased analysis of their sport, the likes of which Life is well equipped to portray.” Among the races Life’s correspondents visited was the NHRA opener at Santa Ana, the coverage of which…

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roddin’ @ random

Gejeian Collection on the Block Mecum Auctions’ “Daytime” sale during the jam-packed August car week in Monterey was an eclectic affair, offering everything from pre-war American classics and ’60s and ’70s muscle cars to coachbuilt and exotic European cars. Deals were still being done after the auction ended, but Mecum’s official tally showed nearly $40 million in total sales, with the highest bid of $2.75 million paid for a ’67 Ferrari 275 GTB/4. The sale’s strength, though, didn’t carry over to the historic hot rods on offer from the estate of premier car show promoter Blackie Gejeian. Several of the cars were former AMBR winners, many offered at no reserve, but most failed to garner bids anywhere near their pre-sale estimates. The highest bid among the Gejeian cars was $149,600 paid for the…

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out the back door

TOM JOBE, THE LAST SURFER AUG. 31, 1940-SEPT. 7, 2019 Tom Jobe’s is the last obituary we expected to publish so soon after seeing the gentle giant at multiple 2019 events. His passing last September at age 79 hit HOT ROD Deluxe particularly hard. Beyond being a regular reader and booster, Tom served as an uncredited, invaluable historical source for most of this magazine’s existence. His years-long bout with cancer was a well-kept secret outside of close friends. The last survivor of the mid-’60s Surfers Top Fuel team was a human history book of four- and two-wheeled motorsports. In recent years, he joined the racing historians that TEN archivist Thomas Voehringer gathered for research sessions at the Petersen Publishing Co. photo archive. Reviewing mysterious negatives, Tom repeatedly recognized people, places, and vehicles…

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roddin’ scene

SCENE AT THE LIONS DRAG STRIP MUSEUM Some HRD readers will be familiar with the name Rick Lorenzen, as he is a well-known collector of American automobiles. His collection totals more than 80 vehicles, including 35 Willys, from low-mileage survivors and rare Utes from Australia to hot rods and genuine gassers. His fleet resides in a beautifully decorated building that keeps expanding. A newly opened adjacent hall is a dedicated museum with a theme close to our hearts: Lions Drag Strip, the legendary quarter-mile track located near Los Angeles. The venue, recently opened to the public, will undoubtedly impress any enthusiast. Its impeccable décor includes lifelike murals produced over a period of 1½ years by Kenny Youngblood, Yvonne Mecialis, and Keith Moreland. The various pieces depict life at Lions back in the…