NZ Marketing

Cruising at an altitude of between 30,000 and 40,000ft as I write this letter, the experience of international travel after two plus years is quite surreal! While it has been said 1,000 times before – and is even more so evident as I venture outside the borders of New Zealand – the world is much changed post-Covid. And, who’s to say that we’re even at that post-stage. But, if Covid-19 has taught us anything, it’s that life does go on, if only in new and different iterations. We adapt, evolve, and make the most of thriving in the situations we find ourselves. Take for instance Air New Zealand’s Ask Oscar chatbot designed to help passengers navigate the ins and outs of international travel in a virtual reality, or the airline’s bid to…

FEATURED STORY MARKET RESEARCH TRENDS IN 2022 — WHAT TO EXPECT After a year of unprecedented disruption in 2020, followed by a constant state of uncertainty in 2021, brands have recognised the need to stay on top of ever-changing consumer behaviour and sentiment, which has brought technology-driven market research and automation to the forefront. Stephen Walker, Regional Director NZ at Toluna, a tech company operating in the market research space, talks about the changes experienced by the industry in 2021 and how they’ll affect us in 2022. Tap in Keep up to date with the latest marketing trends by signing up to our weekly newsletter at: nzmarketingmag.co.nz/newsletter. The official home of the 2022 TV NZ-NZ Marketing Awards nzmarketingmag.co.nz/nz-marketing-awards Got an opinion you want to share? Write for us and enhance your reputation as a marketing thought leader. NZ…

BY THE NUMBERS Significant figures from the past quarter on StopPress. 360 …the number of degrees from which MediaWorks’ new Hamilton digital out-of-home offering can be viewed. It launched in March with a teaser campaign for Today FM. $15.2 million …the interim net profit after tax reported by TVNZ for FY22, down $18.7 million year on year, after accounting for a $5.9 million tax expense. 20 years …the anniversary Kiwibank recently celebrated. The bank using the significant milestone as an opportunity to reveal a new brand identity. $1,090,860,177 …the value of New Zealand’s media agency market bookings CY21, with advertising revenues soaring 19.1 percent. 13 …the number of local publishers who joined the Meta Aotearoa Audience Development Accelerator. 9 …the number of new hires announced by FEDERATION in a two-day period. Who said we’re in a talent…

The latest reads We review two books released in March and April, written from practical perspectives and designed to take your career to the next level. Inside Out: Why Leadership Starts With You by Deb Bailey is a self-leadership book that provides a holistic approach to how we can each become our best future self and live a life created by design. It’s a discussion and celebration of the many leaders Deb has worked with over many years. Deb’s professional background includes more than 20 years of senior leadership and executive experience at Fisher & Paykel Healthcare, an iconic New Zealand company. She’s held global responsibility for People & Safety, and has worked to help leaders create high-performing teams and lead with impact. The key premise of this book is the idea that the…

MARKETING Needing no introduction, NZ Marketing (nzmarketingmag.co.nz) is the go-to publication for marketing professionals and those working in the marcomms industry across media, agency and advertising. It provides essential marketing intelligence through its practical editorial stance and in-depth examination of the latest marketing trends. Through its print publication and website, its mission is simple: to help marketers excel in their careers. AUDIENCE NZ Marketing has a strong subscription and distribution base, and is endorsed by Marketing Association. As such, all members are paid subscribers. The magazine is also distributed to advertising and media agencies. *METRICS 2175 Audited circulation (subscribers) 10,000 Estimated magazine readership 42% of readers are marketing decision-makers 75% of readers are senior management or higher 4960 Average monthly page views 2274 Average monthly unique users 1min 24 secs Average time spent on page 418 LinkedIn followers EDITORIAL OUTLOOK Some of the editorial themes…

When Struan Abernethy took over as Chief Executive Officer of ReachMedia in 2019, the company had built a reputation for bringing together New Zealand businesses and their ideal customers — a success based on letterbox marketing. In the subsequent years, he’s transformed the company by applying a scientific approach to marketing, using data insights to help mostly larger businesses make smarter marketing decisions and close the gap between businesses and buyers. This year, Struan is moving forward based on a passion to help the majority of New Zealand businesses — the SME sector. He’s evolved the company brand to become REACH, and increased staff with a robust team of marketers and data scientists that provide the gamut of marketing services, all conveniently under one roof and underpinned by a unique drive…