ISTANBUL — When hired to design the six-storey Istanbul headquarters for the Turkish distributor of international footwear giant Skechers, Zemberek Design was tasked with realizing heterogeneity within a homogenous brand space. The resulting interiors reinforce brand identity while accommodating a rotating range of Skechers’ 3,500 seasonal products across three dedicated footwear showrooms: Performance, Casual and Kids. ‘We thought that a single showroom concept containing all products would be boring,’ says Zemberek partner Başak Emrence. ‘We didn’t want customers to have a tiresome, time-consuming experience.’
The team established distinct ecosystems within a larger biosphere. All spaces share some materials – such as metals, black fabrics and concrete-like plaster – as well as curvilinear forms. In each functional zone (reception, offices and discrete showrooms), however, metals and plaster have diverse finishes, fabrics…