WIRED UK May/Jun 2020

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

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2 мин.
office perks are dead

Table football is no longer standard issue for a hip startup’s office – and all the ball pits, unlimited coffee stations and comfy sleeping pods in the world aren’t enough to stop employees jumping ship. Playtime, it seems, is over, and companies are now waking up to the reality that employees are primarily motivated by cold, hard cash. The main reason people choose an employer is salary, according to research from insurance company Aviva: 44 per cent prioritise 22 to 35 days of paid annual leave; 41 per cent think a decent pension scheme is top of the tree; and for 25 per cent, bonuses or share options are key. More recently, British companies have sought inspiration from Silicon Valley, realising the value of offering a stake in a business as a…

2 мин.
start monster munch

Twisted started in 2015 with a GoPro mounted in co-founder Harry Bamber’s kitchen. Today, it is a media monolith with more than 30 million fans of its eye-catchingly ridiculous food videos. “We found the videos that would perform best were the most creative, ‘putting a twist on the classic’,” says co-founder Tom Jackson. “That was the moment we landed on the name, but it was also when we started to think about what our unique selling point was as a publisher and a food page.” Since that first video – pizza cones, edited on iMovie – things have moved on. Now ten full-time editors and chefs develop and film recipes – posting a minimum of six videos every week. And Twisted has published its first cookbook, stuffed with unique recipes, from cheese-burger…

1 мин.
speak quantum

Classical computer Almost every computer made – from wartime code-breaker to smartphone – they work with millions of switches called bits. Moore’s law In 1965 Gordon Moore, the co-founder of Intel, predicted a doubling of the number of switches (known as transistors) able to fit on a chip every two years. Qubit Instead of representing just “1” or “0”, a qubit – short for “quantum bit” – can represent both at the same time. Superposition The state of being both “1” and “0” simultaneously: think of it as a flipped coin that hasn’t landed yet. Entanglement The way two particles can become linked, so that anything you do to one happens to the other, no matter the distance. Quantum supremacy The point at which quantum computers will do can’t (regardless of whether they are useful). Quantum advantage The term preferred by IBM and…

2 мин.
n03 security

In August 2019, Google rattled Apple. Researchers from its Project Zero security team released details of a zero-day attack targeting iPhone users, to conduct surveillance on Uighurs, a Muslim minority oppressed by the Chinese government – one of the worst hacks ever seen against iPhone and iPad security. Google’s researchers said it had been undetected for over two years. Apple disputes the length of the hack, as well as claims that thousands of people were affected – but it has conceded that this was a sophisticated effort designed to break its systems. Apple fixed the vulnerabilities in February 2019, one month after Google had, privately, raised the alarm. iPhones and iPads are among the safest devices that people can buy. Apple spends huge sums on protecting its products and frequently touts…

1 мин.
how to make a qubit

Light touch The first qubits were made by trapping ions in tiny wells and flipping their state with beams of light. Baltimore-based IonQ is attempting to commercialise trapped-ion qubits – though whether they can be scaled and miniaturised is uncertain. Ice cold Google and IBM are building superconducting qubits, which rely on extreme cold and a ring of metal with a nanometre gap called a Josephson junction. Microwave pulses flip the qubit between states. IBM varies the pulse frequency variations, while Google uses a magnetic field to “tune” the qubits. Magic spells Superconducting and trapped-ion qubits live for fractions of a second. Microsoft is working on “topological qubits”, which store the information in several places at once, like a Harry Potter Horcrux – but they might be impossible to make. Strength in numbers Nuclear magnetic resonance quantum…

3 мин.
inside track to innovation

Michael Common’s first job was at Barclays – he joined the graduate scheme – but after the financial crash of 2008 he couldn’t stop thinking how banking didn’t work for consumers. So he created a potential fix, building a prototype that offered services digitally. And then he pitched it to his employers. Barclays didn’t want it. But it did kick-start a journey for Common to develop the idea, pivot to an instant messaging product, and eventually spin out his own company, Nivo – all of this with the support of his manager and the bank. At least two other colleagues have followed the same path since, Common says. Common is an “intrapreneur”: an innovator who works inside a company, rather than starting up their own. It is a way to fuse job…