WIRED UK Jul/ Aug 2020

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

Читать больше
United Kingdom
Conde Nast Publications Ltd
301,71 ₽
1 714,40 ₽
6 Выпуск(ов)

в этом номере

5 мин.
tech has weaponised political storytelling

IN February 2020, LinkedIn announced it would be launching a “stories” feature, following in the footsteps of Snapchat, Instagram and Facebook in adopting a format that has soared in popularity over the last few years. One reason for this adoption is that culture at large has become obsessed with the idea of storytelling: heads of PR hand out business cards inscribed with the title “Chief Storyteller”, while brand consultants will unironically advise you on the most effective techniques for becoming a “Storytelling Ninja”. In many cases, this is simply a branding exercise: a cynical bid to add a mythic allure to mundane, modern-day practices. But while this trend may be mostly superficial, storytelling in its traditional form is still very much alive and well on the internet. Ever-evolving technologies are working…

2 мин.
the wired index

We source EVERYTHING 800,000 The number of children thought to be living in poverty in London as of 2020 515,000 The number of millionaires (by personal wealth) living in London as of 2020 -70°C The temperature at which a lithium battery developed by researchers in China can function – a new record low 2 People cured of HIV after receiving a transplant of stem cells, the first of which was reported in 2011, the second confirmed in March 2020. The risky procedure was to treat the patients’ cancer; the cells were from a donor who is resistant to HIV due to a genetic mutation 11 PERCENT The reduction in impact of Nobel Prize winners’ work two years later, measured by their number of paper citations 12% Percentage of global methane released by rice paddies annually. Methane…

19 мин.

If it were not illegal, Ayumi Iida would love to test a dead body. Recently, she tested a wild boar’s heart. She’s also tested the contents of her vacuum cleaner and the filter of her car’s air conditioner. Her children are so used it that when she cuts the grass, her son asks, “Are you going to test that too?” Iida, who is 35, forbids her children from entering the sea or going into forests. She agonises over which foods to buy. But no matter what she does, she can’t completely protect her children from radiation. It even lurks in their urine. “Maybe he’s being exposed through the school lunch,” she says, puzzling over why her nine-year-old son’s urine showed two-and-a-half times the concentration of caesium that hers did, when she takes…

4 мин.
giving a london icon a luxurious makeover

Soaring up along the edge of Soho, Centre Point tower was built in 1966 as offices, and was one of the first skyscrapers in the West End. Down the decades, the 34-floor concrete Grade II listed monument has headquartered the Confederation of British Industry, talent agency William Morris, and EA Games, but in 2014 the businesses moved out and Almacantar stepped in with its architects and designers to rework Centre Point into high-flying homes. Across cities like London, office space is slowly being converted to residential, as workplace requirements evolve and homes are at a premium. While Centre Point no longer suits business needs, it’s ideal for contemporary city living thanks to its historical appeal, intriguing design and central location, set on the boundaries of Soho, Covent Garden, Fitzrovia and Bloomsbury.…

2 мин.
the uk startup dream has had a wakeup call

In normal times, over 19 million global users of the fashion reselling marketplace Depop would be upgrading their wardrobes for summer. But, since the coronavirus crisis upended the economy, the company, like many others, is in a new situation. “This has been very ‘business as unusual’,” says Depop chief Operating officer Dominic Rose. Depop is a global success story and it’s doing what many startups are having to do: adapt. Its response to the crisis has been to open a dedicated Covid-19 Help Centre and adopting contactless home collection and delivery. Business owners are asking what they can do to survive the year. “Companies are realising their business models aren’t designed to deal with this,” says Stephen Oldroyd, head of strategy at recruitment portal WorkinStartups. “When focus goes from high growth to survival,…

4 мин.
the people-powerd science of a box-office smash hit

The most volatile period in the history of the movie industry began on March 4, 2020, when James Bond blockbuster No Time To Die, the 25th instalment of the world’s longest-running film franchise, was delayed due to the Covid-19 outbreak. “As an industry, we have already lost $5bn – more than ten per cent of the annual global box office,” says Dimitrios Mitsinikos the co-founder and CEO of London-based Gower Street Analytics, the company used by major Hollywood studios to schedule movie releases in marketplaces across the world. With cinemas closed, other films followed Bond’s lead, either by not choosing a release date or moving far into autumn – or to 2021. And now, Hollywood studios are scrambling to reschedule blockbusters in order to recoup the vast production budgets. If lockdown restrictions…