A TIME OF TRANSFORMATION
Welcome to the season of change. Now is the time to get ready for the coming tidal wave of New Year’s resolutions by preparing yourself with fresh perspectives on how to help your clients transform their lives. This issue is loaded with bold new ideas and insights that will help you achieve your personal and professional goals. Randy Hetrick, MBA, Optima 2020 keynote speaker and the subject of our cover story (page 34), talks about the unique journey he took in creating his revolutionary brand, TRX®. At each step along the way, Hetrick found ways to build on his experience and the lessons he learned. We can all find inspiration in his strategies and apply them to our own journeys. Reflecting on the pandemic, NASM and AFAA pros share valuable anecdotes on…