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Adweek April 5, 2021

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

United States
Adweek, LLC
22 Issues

in this issue

1 min
amazon in alabama votes on unionizing

Last week, a historic vote count began at an Alabama warehouse that will determine whether the first-ever Amazon facility unionizes. The vote reflects a number of converging themes from the past year, including the $15 minimum wage, increased inequality during the pandemic and the Black Lives Matter movement. It’s unclear when exactly results will come in. In the meantime, Amazon, which has long been notoriously anti-union, continues to emphasize its wages and benefits. Worker advocates, on the other hand, say the ecommerce giant should do more. Regardless of the outcome, however, a union rep said they’ve already won, as more warehouses are expected to follow with their own votes.…

1 min

Google Chrome’s proposed alternative to third-party cookies for ad targeting, known as FLoC, is now open to external testing in certain parts of the world. The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout, meaning companies outside of Google will be able to test the developing technologies for the first time. However, FLoC testing will be delayed for an uncertain period of time in the European Economic Area over lingering doubts about its compatibility with GDPR.…

3 min
khartoon weiss

Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between “predominantly 20th-century organizations” and the ultra-young users that dominate the social video app. For the first seven months of her tenure, she worked with brands and agencies to help them understand how their efforts can be “culturally relevant” to an audience that doesn’t care much for tradition. Weiss once wanted to be a doctor. “I like to caretake, and I like to fix,” she said, noting that while she didn’t end up going to medical school, she tries to apply that nurturing sensibility and problem-solving ethic…

4 min
the offline cost of online’s rise

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022. While buying via the web is more convenient for shoppers, it also puts more pressure on the environment. A handful of disjointed items thrown into a box and shipped to a home in the suburbs involves more packaging and carbon emissions than driving to a local shop. And though the buy online, pick up in store (BOPIS) option is growing in popularity, Adobe found that only 30% of online consumers prefer it over delivery. Merchandise ordered online…

4 min
would you pay to read a tweet?

Casey Newton is the very model of a modern technology reporter. He breaks news, has mastered Twitter, and he built a newsletter so popular at the Vox Media tech site The Verge that he left in September to write his own newsletter for Substack called Platformer. Newton reports on major tech platforms, but he’s also figured out how to use them to build a loyal, paying audience. So when Twitter announced Super Follows, a way for users to paywall some of their tweets for those willing to pay a few bucks, Newton was intrigued. He’s not set on doing it, but it may make sense given his existing commitment to what he calls “tiered-access journalism.” “I’m not particularly worried about a Twitter paywall because I’ve sort of already paywalled myself,” he said,…

4 min
media agencies embrace data ethics

Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking their relationship with customer information. More and more, these agencies are investing in ways to guide clients beyond data privacy to embrace a higher standard and earn consumer trust through data ethics. Time to reassess “The past couple of years, we’ve been living in this age where data represents a competitive advantage. There’s been a race to utilize more and more,” Mindshare executive director, managing partner, customer strategy Brian DeCicco told Adweek. Between recent and upcoming changes to regulations…