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Adweek April 12, 2021

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

United States
Adweek, LLC
22 Issues

in this issue

1 min
cannes goes virtual again

The annual Cannes Lions International Festival of Creativity will be online-only for 2021, despite owner Ascential stating that the gathering would return to France in person at the start of the year. With the pandemic worsening in recent weeks across Europe, it didn’t seem as feasible despite Ascential’s intent for it to be live. As managing director Simon Cook explained, the tough decision had to be made with just under three months to go. The company has also built a new membership-based offering and has begun running more online events since last summer.…

1 min
clubhouse’s future still uncertain with advertisers

Clubhouse, the social audio app that’s taken the internet by storm, is reportedly worth $4 billion. But there are still serious questions around the future of the app. Facebook, Spotify, Twitter, LinkedIn and Discord are all developing rival products, a daunting prospect for Clubhouse, which has about 16 million iOS downloads since it debuted a year ago. The app is still invite-only and exclusive to iPhones, missing out on a large chunk of the mobile market. And perhaps the biggest question is behavioral: Does social audio have legs, or will it die out once the pandemic fades away?…

2 min
tatiana holifield

What’s the most innovative thing you’re currently working on? Leading social media strategy for a streaming service affords me the opportunity to work on so many innovative projects as Hulu sits at the intersection of technology and storytelling. This week, we launched our new brand campaign, “Time To Have Hulu.” In a world with too many decisions for TV viewers, our new spot highlights the earthshattering moments consumers have when they realize Hulu has everything they love in one app—all their favorite shows and movies, premium channels, Hulu Originals, Live TV and even Live Sports. With this innovative and highly creative 360 campaign, we share why Hulu is truly the indispensable streaming service. From high-impact social to experiential augmented reality, our new brand campaign is truly disruptive. (Huge kudos to the…

3 min
the stars are aligned

MEDIAWEEK A decade ago, Adweek, Brandweek and Mediaweek were folded into what you see here, the latter two put into a deep freeze in our newsroom and their long-term fate uncertain. It was the end of an era for those of us who bled blue—the signature colors of Adweek’s scrappy siblings Mediaweek (for ad buyers and sellers) and Brandweek (for marketers). But the move had merit, given the growing momentum of a digitally converging media and marketing landscape. Enter Big Tech. With powerful new technologies and groundbreaking AI-based tools, marketing usurped advertising as a key performance lever to target consumers and drive ROI. The business of brand marketing took center stage, and the revival of Brandweek as a summit in 2018 was a no-brainer. This extraordinary event has grown into the must-attend…

1 min
a push for greater diversity

Despite the success of trailblazing brands like Jay-Z’s Armand de Brignac (also known as Ace of Spaces), Bethenny Frankel’s Skinnygirl Cocktails and Cîroc Vodka, which Sean “Diddy” Combs led to success, the world of celebrity-owned alcohol brands remains predominantly white—and overwhelmingly male. And while many new entrants are reinforcing that lopsided majority, a few Black-owned and Black-run brands have made it their mission to improve opportunity for women and people of color in the space. Lobos 1707 tequila, led by CEO Dia Simms and owned in part by LeBron James, built diversity and inclusion into its brand positioning. Actor Jamie Foxx’s BSB-Brown Sugar Bourbon is aiming to “change the world” and the beverage industry as a Black-led and Black-owned brand while ensuring that it offers a unique story and product to consumers,…

3 min
coming to a liquor store near you

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big away by selling the company to alcohol conglomerate Diageo for $1 billion. Clooney’s success has inspired scores of celebrities to follow him into the alcohol industry. Months after Casamigos sold, actor Ryan Reynolds bought Aviation Gin, which Diageo acquired in a deal worth up to $610 million. Rapper Travis Scott partnered with Anheuser-Busch from the get-go on the new agave-based hard seltzer, Cacti, which boosted the beer maker’s overall market share in the category by more than three percentage points in its first week. The list of celebrity-owned brands also includes names like Jay-Z, Jamie Foxx, LeBron James, Drew Barrymore and Post Malone. But succeeding requires more than just a…