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Adweek

Adweek June 7, 2021

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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Country:
United States
Language:
English
Publisher:
Adweek, LLC
Frequency:
Weekly
$10.74
$173.40
33 Issues

in this issue

3 min
roomba

Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey. When she could find only a small-sized outfit, Arnold decided to let her cat Max wear it instead. Max, as things turned out, not only tolerated being dressed as a shark, but the chill Siamese also had taken to riding around atop the Roomba robot vacuum that Arnold had bought. With kitty all suited up, Arnold began to post videos. This is how Max the Roomba Cat broke the internet. Among the tens of millions of Americans who took note of the videos was one Colin Angle, who immediately felt a bond with Max—and for good reason. Angle is the co-founder of iRobot, maker of the Roomba. Through…

4 min
apple ios sends advertisers scrambling

Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. However, on April 26, the device manufacturer added an element that could potentially diminish that allure for advertisers: the long-dreaded release of iOS 14.5. This update, which implemented app tracking transparency (ATT), could result in scarcity of addressable inventory for advertisers. ATT requires publishers to ask users whether they want to be tracked across other apps and websites they visit through an in-app dialogue box, with language that places cross-domain tracking in a negative light. This means the potential loss…

1 min
the mother of wi-fi

During Hollywood’s golden age, few actresses could match the elegance of Hedy Lamarr. Discovered by MGM’s Louis B. Mayer after fleeing a loveless marriage to an arms dealer in her native Austria, Lamarr would headline in some 25 films. What few in Hollywood knew, however, was that Lamarr’s creative talents went far beyond acting. Gifted with an innately technological mind, Lamarr had disassembled the family music box at age 5 just to see how it worked. In between takes at MGM, Lamarr would steal away to her trailer to tinker with radio equipment gifted to her by billionaire aviator Howard Hughes. When World War II broke out, Lamarr invented a frequency-hopping spread-spectrum system to guide American torpedoes. Lamarr’s work formed the foundation for later technologies including Bluetooth, GPS and Wi-Fi.…

3 min
tv and streaming innovators

STEVEN CANALS CO-CREATOR AND EXECUTIVE PRODUCER, POSE ENDING AN ERA: As FX’s award-winning drama Pose progresses with its third and final season, Canal’s impact on the industry as co-creator and executive producer is clearer than ever. Though the show’s finale will undoubtedly leave a sizable void in the TV landscape, Canal’s penchant for deeply human storytelling will get a second life through his development deal with 20th Century Fox TV. POSE’S IMPACT: As the series nears its conclusion, Pose remains the first and only scripted show of its kind to center on a predominantly trans and queer cast. In addition, it has received critical acclaim for its thoughtful and varied portrayals of individuals living with HIV and AIDS—especially when it came to people of color. The individual stories of the show’s stars Blanca…

1 min
creative 100

NOW IN ITS SEVENTH YEAR, ADWEEK’S CREATIVE 100 IS AN ANNUAL CELEBRATION OF TODAY’S MOST FASCINATING AND ENVIABLE CREATIVE PROFESSIONALS, RANGING FROM INFLUENTIAL ICONS TO EMERGING GAME-CHANGERS. OUR EDITORS NEVER HONOR THE SAME PERSON TWICE, GUARANTEEING THAT EACH YEAR’S LIST OFFERS A TOPICAL ARRAY OF NAMES YOU SHOULD KNOW. HERE’S A LOOK AT THIS YEAR’S CREATIVE 100: Leo’s Trio Congratulations for being named Adweek Creative 100 honorees…

4 min
legacy retailers look for openings

For retail, hell hath no fury like a pandemic. Nearly 15,000 stores—equal to about 52 million square feet of retail space—were permanently shuttered in the U.S. in 2020, according to real estate services provider Cushman & Wakefield. That’s a new record. Closures were led by retailers such as Ann Taylor’s parent Ascena, which filed for bankruptcy in late July, and Zara’s parent Inditex, with each slashing about 1,000 locations, per a report from Cushman & Wakefield on the outlook for retail released in March. But 2021 could provide some relief to the commercial real estate sector as the economy reopens, even though experts expect more stores to shutter. Conditions are ripe for retailers looking to grow, including ample real estate options, cheaper or more flexible rents and consumers willing to spend. Conditions are ripe…