ZINIO logo


Issue 54 - Tech Takeover

Collective Hub combines style and substance with a fresh perspective on the issues that matter – across business, design, technology, social change, fashion, travel, food, film and art. Through a combination of high-profile stories and beautiful visuals in our print magazine, engaging digital content on our website, one-of-a-kind events, custom-made products and much more, Collective Hub’s constant vision is to uplift and empower people to live their fullest lives. Whether you are looking for a boost of creativity, professional advice from industry experts, the most exciting places to experience or a warm and practical pep talk, Collective Hub is your guide to making a positive impact in the world.

Messenger Group Pty Ltd

in this issue

4 min
54 founder’s letter

Gorgeous readers, welcome to our second special, standalone issue of Collective Hub. It’s truly a wonderful, giddy feeling to be able to bring you one-off issues when my team and I have the time and space (and spare funds!) to create them. If you’re one of the people who have grabbed a copy of my latest book Work From Wherever you’ll know all about the evolution of Collective Hub – and my journey as an entrepreneur – in the past 18 months (the short version: pivot, untether, rethink, regroup, rebuild!). Since Collective Hub’s twist, I’ve truly stepped into a more free-flowing life of abundance, passion, exploration and movement – redefining what it means to be productive, connected and also successful. And a huge part of that has been possible thanks to…

4 min
small & mighty

We’ve all heard stories about Kardashians being paid six figures to post about a soft drink. However, one Australian start-up is tapping into the power of social media personalities who have a little less followers, but just as much potential. Ask a ‘micro-influencer’ (someone with between 3000 and 100,000 highly engaged followers) to willingly share your Grill’d burger, IKEA chair or Dove beauty bar and, lo and behold, you’ll get a genuine, beautifully crafted endorsement. At a fraction of the price (or even contra)! So, as a start-up, how do you connect with a micro-influencer who fits your ethos? Or, as a social media user with followers within these brackets, how do you begin to explore commercial opportunities? Tech marketing start-up TRIBE connects brands with micro-influencers who have created, to date, more than…

1 min
branded content 101

1. EXPERIMENT WITH YOUR CONTENT “There are so many ways to impress brand managers, whether it’s with cinemagraphs, boomerangs, drone footage, stop motion, slo-mo, time lapse… so as well as doing your bread-and-butter signature move – which for foodies might be a beautiful flat lay, or for travellers a big landscape shot – submit one of those plus two or three experimental ones.” 2. BE WARY OF THE FREQUENCY OF SPONSORED POSTS “The biggest reason why brands will not approve your content is because when they click through your feed there are sponsored posts in quick succession. That’s not to say you have to limit the amount of sponsored posts you do, but you have to balance the ratio with non-sponsored, organic posts. I’d say it’s a 4:1 ratio – four non-sponsored and…

1 min
elevator pitch

MAVEN Any woman who’s thrown out her schedule to sit in a waiting room (for an hour) and see a doctor (for two minutes) to get a prescription will recognise the enormous value in an app like Maven. Launched in 2014 by New York City local Katherine Ryder – who was working in London’s venture capital scene, covering the burgeoning digital health sector, around the time her friends started having children – Maven makes quality healthcare and modern family benefits accessible to women (and men, too) by placing more than 1000 women’s and family health providers at their fingertips. Having helped upwards of 150,000 patients access care across 166 countries, Maven has attracted more than US$42 million in venture capital, introduced The Maven Maternity Plan for employers in 2016, and was named…

5 min
the list

12 TECH UP-AND-COMERS 1 TROUVA We love foraging for brick-and-mortar boutiques, but who has the time? Enter Trouva, the retail tech start-up that puts thousands of ‘lucky finds’ at our fingertips by flaunting (and supporting – through inventory management, shipping logistics, operations and customer care) independent, offline stores to global online customers. Having raised US$10 million in Series A funding, the UK based outfit is expanding internationally, starting with 20 of Berlin’s independent boutiques. trouva.com 2 MOODY MONTH Acting as a translator between you and your hormones, femtech app Moody Month ‘syncs’ women with their mood and menstrual cycle by tracking the feelings users log day-today, and coming back with insights and advice. It’s less about period tracking, more about better acquainting women with their brain and body (so they can brace for lulls…

4 min
how to design an app

Fresh out of university, then 22-year-old Evan Wong built Comployment – an app designed to help small business owners track their compliance requirements. Sadly, according to Evan, no one wanted to buy it. But this fail formed the foundation of his award-winning app-building platform Checkbox, which currently employs 25 staff and works with top-tier legal and financial businesses across Australia and Hong Kong. Needless to say, when it comes to the business of building an app, Evan has learned a thing or two. We grill him on how to get up and running. ISSUE 1: I HAVE A MILLION APP IDEAS! It’s great to have a lot of ideas to begin with, because the biggest danger of having one idea is that you over-commit and become blindsided by a potentially bad idea. The…