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Issue 1 2021

CROWN is an informative and relatable magazine for the modern watch lover. Discover the latest trends and insights from the watchmaking world, get up to speed on the technical and design innovations, and be engaged with CEOs and creative directors from the top brands that matter.

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Highend Pte Ltd
4 Issues

in this issue

3 min
every hour, every day

When Patek Philippe debuted its first collection for women in 1999, the manchette-style Twenty~4 was immediately lauded as a stylish classic. With sleek lines, a minimalist dial and perfect symmetry right down to the row of diamonds on either side of the bezel, the quartz watch was pitched as the elegant accompaniment for a woman at any time of the day—all 24 hours (hence the name). While the Twenty~4’s early models were characterised by a sense of quiet sophistication with judiciously festooned diamonds, the collection grew to embrace both high-wattage glamour and more causal expresses as it evolved. Creations like the Ref. 4908/50R-012 in yellow gold that is fully paved with baguette diamonds from 2002, the Ref. 4910/48G-001 featuring snow-set diamonds from 2008, and the class of 2004 with fabric straps…

1 min
rolf studer

Personally, I regret that Baselworld, the show where the whole industry gathered once a year, was given up like that. It was an important date in our calendar where our most important trade partners and press travelled to our hometown of Basel. And also because it was a time in the year when the whole Oris team from around the world came together. The investment for future physical shows will be measured against new digital possibilities. The new digital format worked very well, even better than we had thought. As we were dropping novelties throughout the year, each new watch had its time in the spotlight which was an advantage towards the many new watches that were shown in Basel. I think that this will have an impact on the money…

1 min
carlos rosillo

Baselworld had brought together everyone associated with watches. It provided brands with the platform to tell their stories in the right environment, and it allowed us to receive full product feedback from both our media and sales partners. Without the fair, we see the need for brands to innovate their business models, revolutionising after more than 100 years of tradition. From now on, you have to know how to be responsive to different situations. That said, I think the watchmaking industry has adapted very well. At Bell & Ross, we did not allow such restrictions to hinder our product launches. We rolled out our launch calendar as per normal (in 2020) and made use of a combination of channels to speak to our audience. Our partners – media, watch collectors, and…

1 min
peak potential

The past few months at Montblanc saw the departure and arrival of new personnel at the upper rung of the luxury marque, suggesting that significant changes will be afoot for new product roll-outs. In December 2020, Laurent Lecamps joined the company as managing director of Montblanc’s watch division, replacing Davide Cerrato, who oversaw the division’s major product realignment exercise over the past six years. Lecamps, who brings years of experience at the top management of CF Bucherer, and a watch enthusiast himself, will be seeking to fortify the synergy between Montblanc’s refurbished watch collections, as well as continue to push the message of integration between the company and the Minerva manufacture, the specialist movement maker which has been co-opted into Montblanc’s watch production. More recently in February this year, Montblanc announced the…

1 min
tome time

Here’s a serious read worthy of one of the world’s most famous watches. Jaeger-LeCoultre’s Reverso, the legendary timepiece with the trademark reversible case, celebrates its 90th anniversary in 2020. Besides the slew of new Reverso models that most certainly will be dominating the shelves this year, there is also this impressive 200-page tome for collectors and fans of the watch. Published by Assouline, a company famed for producing sophisticated and luxurious coffee table books, the Reverso book is a deep dive into the history and evolution of the watch. Besides exploring the technical and design journey of the Reverso over nine decades, there are also intimate stories shared by over a dozen collectors who have customised their Reversos in deeply personal ways. The book can be ordered online at Assouline.com…

3 min
art from the heart

Singaporeans into urban art may have heard of him but if not, KLites would certainly have seen his work around their city’s random street walls. In his home country, graffiti artist Kenji Chai certainly made his mark having worked on Malaysia’s tallest mural, an 87m work of art on the side of RED by Sirocco Hotel. Certified by The Malaysia Book of Records, the 25-storey mural features an indigenous Dayak woman, the flora and fauna of Malaysia, tropical fruits and hawker delights. At the opening of the hotel in 2018, Chai explained his artwork, which took him 21 days to finish. “I love my country and I want everyone to discover its beauty. One of the best ways to do this is through art that everyone can see and appreciate.” Carrying on…