A WIDER LENS
“This entire enterprise has been a response to the question, ‘What if?’” Filmmaker and producer J.J. Abrams never set out to build an empire, but his company, Bad Robot, is one of the most diversified and ambitious media outfits to emerge from Hollywood in a generation. In this issue’s cover story, writers Nicole LaPorte and KC Ifeanyi offer a rare peek into Bad Robot’s quirky headquarters and the wide array of ideas hatching inside. There’s definitely a “J.J.’s playhouse” feel to the place, which features an actual toy workshop, a printing press, a music studio, and carefully curated knickknacks. What can business leaders learn from a movie director, fresh off shooting Star Wars: Episode IX, who clearly prefers creating fictional worlds to crunching numbers? For starters, that curiosity and the embrace of…