4 ways machine learning powers better marketing
At its core, machine learning is a way to label and analyze huge data sets quickly and on an infinitely larger scale. Here's how you can apply machine learning to drive growth. Audience: Find Your Most Valuable Customers Let’s say you’re trying to get your app into the hands of long-term, paying users but they’re not opening it much after initial download. You wouldn’t be the first to encounter this issue. In fact, only 37% of app installs remain in use after seven days. So how can you find the right audience? 37% of app installs remain in use after seven days. If you’re using siloed sources to identify your audience, you might be missing out. Machine learning can sort and analyze sources to help you learn which users are most valuable, and help…