The One Surefire Way to Succeed in 2018
Let’s not waste any time. The simple solution that we’re all looking for: It doesn’t exist. Want your business to thrive like Amazon’s? Want to emulate Steve Jobs or Mark Zuckerberg? Follow the road map of Nike or Warby Parker to build the next brand that matters? Sorry, it doesn’t work that way. What succeeded for them may not work for you. Too bad. Get over it. One-size-fits-all strategies just aren’t effective in today’s age of flux (and maybe they never were). That’s one of the insightful messages in senior writer Austin Carr’s feature “The Future of Retail in the Age of Amazon” (page 94). It’s become common practice to refer to billiondollar startups as “unicorns,” but there is no more one-of-a-kind business than Amazon: hard-driving, customer-focused, yet broadly directed, from…