Fast Company November 2016

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.

United States
Mansueto Ventures LLC
6 Issues

in this issue

3 min
what every business can learn from a crisis

When a Chipotle first opened up near our offices in lower Manhattan, the place was overrun. Lines would start forming outside even before the doors were unlocked, and they’d continue into the evening, snaking through the restaurant and spilling out onto the sidewalk. It was such a scene, some tourists would ask if a celebrity was waiting inside. The only star was an $8 burrito. The scene has changed over the past year. Plenty of customers still move through the place, but the frenzy is gone. It has been replaced with skepticism. After a series of health scares last year at a handful of Chipotle restaurants, including an E. coli outbreak in the Pacific Northwest, consumers began to question just how safe it was to eat at the burrito chain. Defined…

2 min
election angst

“ We need to move to a form of voter registration like Oregon’s—everyone is preregistered unless they opt out.” Jack Harrison-Quintana Director of Grindr for Equality, Grindr “So many brilliant people don’t run because of the burden on personal lives, the hit one’s reputation takes, and it’s too expensive. If we can change at least the first two, that would be awesome.” Leslie Bradshaw Managing partner, Made by Many “The process is way too long. It’s a holdover from when information and people traveled less swiftly. As a result, campaigns need to spend more and presidents need to begin running for reelection halfway through their term.” Hunter Walk Partner, Homebrew “Have one independent candidate every cycle that receives public fi -nancing and participates in the debates. That would allow for greater diversity of viewpoints and force…

2 min
using his connect ions

Sree Sreenivasan Chief digital officer, THE city Of new york As the first-ever chief digital officer at New York’s Metropolitan Museum of Art, Sree Sreenivasan created the museum’s much-lauded app and redesigned its website, attracting millions of digital visitors and helping increase attendance by young people. But in June 2016, three years after Sreenivasan started, the financially troubled museum eliminated his and several other positions due to budget cuts. Rather than be discouraged, the former Columbia University journalism professor turned to his peers, sharing a survey on his personal website with a single question: “What should I do next?” The response was swift; Sreenivasan received 1,300 suggestions. “Everybody talks about how bad the internet is and how there is so much hate,” he says. “But it felt like I was in a…

6 min
most innovative companies

GoinG mainstream Roku As it introduces its next generation of TV sticks and players this fall, the country’s most popular enabler of cord cutting is already thinking beyond set-top boxes. Roku today commands 49% of the U.S. streaming-device market, ahead of Google and Amazon. But behind the scenes, the hardware maker is steadily becoming more of a streaming platform, an interesting move considering Roku’s origins as a Netflix spin-out in 2008. In the past two years, cable providers, including Time Warner, Charter, and, soon, Comcast, have added their own streaming services, and dozens of new TV shows, on Roku, making the platform even more of a one-stop shop for television. Meanwhile, smart-TV makers such as Sharp, Insignia, and Hisense have installed Roku’s operating system in the back ends of their products, giving…

2 min
the recommender

1Naja From $30 “Naja is a lingerie brand that defies convention with ethically run factories that provide work for women and ad campaigns like ‘Nude for All’ with seven shades of nude intimates.” Leila Janah Founder and CEO, Sama 2Bone Broth From $7.99 “I’m obsessed with Epic Provisions’ bone broth. Until now, I haven’t found any brands that taste homemade while honoring the slowcooking method to gain the nutritional benefits.” Kate Weiler Cofounder, Drink Maple 3Breather Price varies “When I’m on the road, it’s hard to find a private room to work. Breather offers interestingly designed spaces to rent.” Richard Copcutt Vice president and general manager, Converse UK 4Taza chocolate From $3 “Taza stone-ground chocolate, especially the Wicked Dark variety, paired with almond butter and an apple is my go-to dessert. It’s the perfect way to end the day with a nice…

9 min
the social mediators

The girl next door breaks the mold Eva Gutowski Age 22 Audience Instagram: 4.6 million; Twitter: 2.2 million; YouTube: 7.1 million Specialty Lifestyle vlogs; fashion ’grams Recent hit A YouTube tutorial on how to up your back-to-school-supplies game using DIY craft techniques (1.4 million views) As comfortable playing a lovelorn nerd in a YouTube sketch as she is modeling a bikini on Instagram, Eva Gutowski dominates on a variety of platforms. Set to star in a YouTube Red script ed comedy next year, Gutowski uses her four-year-old channel, My Life as Eva, to post lighthearted videos on everything from how to create a studded iPhone case (6 million views) to how to survive a high school crush (8.6 million views). “It was all really organic, just stuff that I liked to talk about,”…