Fast Company October 2017

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.

United States
Mansueto Ventures LLC
6 Issues

in this issue

3 min
how to lead with empathy

My first boss was a bully. Just before I started working for him, a rumor circulated that he’d once thrown a desk out the window. Maybe the story was apocryphal, but it didn’t feel that way to those of us under his thumb. He would yell and curse. We were all afraid of him. As unpleasant as it was, though, I have to admit that the fear was a powerful motivator. But there are other, better ways to get a team to perform. In today’s business world, bullying tactics are increasingly backfiring (case in point: Travis Kalanick at Uber). Meanwhile, a new breed of CEOs is rising, defined less by “command and control” and more by “inspire and empower.” No leader better epitomizes this approach, and its potential for outsize success, than…

2 min
steering uber forward

What’s new with members of our MCP community Bozoma Saint John Chief brand officer, Uber During her three years as head of global consumer marketing for Apple Music, Bozoma Saint John used her branding prowess to tap into powerful partnerships (see: an ad that featured Taylor Swift falling off a treadmill while listening to Drake and Future’s “Jumpman”) that helped Apple launch its streaming platform and grow it to 20 million subscribers by the end of 2016. After joining Uber in June, she’s now helping another highprofile company navigate an inflection point: It’s her job to overhaul the company’s image. “I see myself as chief storyteller,” Saint John says. “There are certainly things that have happened [at Uber] that [we] want to change. . . . I want people to see the humanity…

4 min
fight or flight

Updates from the MiC alumni NIKE At the 2012 London Olympics, Nike debuted its now-lauded Flyknit technology, a strong and ultralight synthetic yarn used to construct durable, breathable sneakers. Five years later, Nike is now taking Flyknit into a brand-new realm: the sports bra. Launched in July, the Fe/Nom bra is made from a near-seamless, porous fabric that weighs only 73 grams (which is 30% less than any other Nike bra) and solves problems like chafing and constriction. The Flyknit bra is part of Nike’s recent campaign to appeal to women at a time of increasing competition in active apparel. Women now have more options than ever when it comes to running tights and sports bras in the nearly $1.7 trillion sportswear market. To better respond to female consumers, Nike holds focus groups…

1 min
eataly taps into it sinner disney

EATALY After opening outposts in 31 cities in 12 countries across the globe, the Italian fooderie Eataly is returning to its birthplace with its newest launch: a $118 million experiential park called FICO Eataly World. When it opens in Bologna, Italy, in the fall, Eataly World will span 25 acres and feature pastures, more than 40 restaurants and food stalls, and learning centers that allow visitors to explore the country’s agricultural and food-manufacturing processes (while riding chic adult tricycles from Italian bike maker Bianchi). “Eataly stores are focused on the restaurants and the shopping,” says Eataly World CEO Tiziana Primori. “We’re now going to take you backwards into the production that goes into the culture of how the food is grown and made.” To entertain and educate the expected 6 million annual…

2 min
the recommender

What the Fast Company community is loving this month Brooks England Rivington backpack $325 “I bike everywhere, and when I’m on the go, I need something sturdy to hold my computer, chef’s coat, and cooking tools. This is my favorite bag for that—it’s waterproof and made in Italy from organic cotton.” Brian Bistrong Corporate executive chef for market operations, Dean & DeLuca Fatboy inflatable Lamzac lounger $60 “This is great for relaxing wherever, and portable enough to bring on hikes. You just swing it around to inflate it, and pack it up when you’re done.” Jonathan Schwartz Cofounder and CPO, Voodoo Manufacturing The Jaunt artwork From $75 per print “The Jaunt sends artists around the globe for inspiration. You purchase a print before the trip and get it after, not knowing what it will look like.” Brian Smith Cofounder and chief wine…

7 min
game of phones

According to Andy Rubin, the modern mobile ecosystem is broken. He should know: He helped break it. When Rubin, the inventor of the Android operating system and godfather of the smartphone market, surveys the industry today, he sees squandered opportunities everywhere. The open-source platform he brought to the masses while at Google, which commands roughly 85% of the market, is overwhelmed with “bad user experiences,” he says. Devices from makers such as LG and Huawei are uninspired. Samsung has been too often content with fast following: “Who at Samsung is responsible for your device’s look and UI? It’s a nameless, faceless machine.” And Apple? “The world’s biggest and most successful company doesn’t have a human side to it,” Rubin argues. “The incumbents have lost track of why they exist, why they’re…