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Frame July - August 2021

Frame is a bi-monthly magazine dedicated to the design of interiors and products. It offers a stunning, global selection of shops, hospitality venues, workplaces, exhibitions and residences on more than 224 pages. Well-written articles accompanied by a wealth of high-quality photographs, sketches and drawings make the magazine an indispensable source of inspiration for designers as well as for all those involved in other creative disciplines.

Frame Publishers
6 Issues

in this issue

2 min
build back better

You might have forgotten it in the midst of the corona mess, but in addition to the climate challenge we also have a housing crisis to solve. According to the UN, 3 billion people will need access to a home by 2030, which means that 96,000 affordable – and what, exactly, is affordable? – homes will have to be built every day. Is that even possible? And to what extent will this get in the way of solving the climate crisis? Since 2018, I have experienced the extremely complex, polluting and slow way of building that is commonplace even in a developed country like the Netherlands. My family and I moved into a newly built flat on one of the eastern harbour islands in Amsterdam. Contractors have been building in this…

4 min
reporting from

Billed as ‘the first NFT house in the world’, the Mars House is a tenuous entry into the architectural cannon. The project by Toronto-based digital artist Krista Kim is one of an increasing number of ‘non-fungible token’ works of art made to be bought, sold and collected online and authenticated via blockchain technology. A home that will never be lived in, Kim’s NFT offering is a moody visualization rendered by Mateo Sanz Pedemonte using the video game software Unreal Engine. It depicts a structure sitting in an otherworldly landscape of supposedly Martian red mountains. We are given the barest hints at possible enclosure: a rectangle of digital glass impossibly transparent with no depth or reflection. The ghost façade bears the fingerprints of all vitreous abodes that came before – Mies van…

3 min
jo bu rg

Johannesburg, Joburg, Jozi or eGoli (the city of gold) began in 1886 as a dusty highveld mining town. Depending on how you choose to draw your borders, the current metropolitan area is estimated to have a population of between 5 and 10 million people, making it one of the largest cities in the world not located next to a water source. The city’s inception lives on in the imagination of many who move here with aspirations of a better life. As a melting pot of hopes and desires, the city offers experiences that can only be described as contradictory, since its most observable characteristic is that of extreme inequality. Poverty and opulence, urban sprawl and high density, informality and gentrification: these are just a few of its paradoxical spatial realities.…

3 min
1 what is the true value of third space?

The news that many of us want to continue working more flexibly has been shown across innumerable recent studies. What’s often been lacking is more granular detail on how we want that flexibility to manifest, and what cost burden workers are willing to take on to achieve it. A new survey by Accenture, covering almost 10,000 respondents across 19 countries, adds some colour. Specifically that almost four-fifths (79 per cent) would like to work from a third space at least some of the time. What’s more, over a half would be willing to pay up to $100 a month for access to a café, bar, hotel or retailer with dedicated workspace. Analysts are confident this presents a huge opportunity for retail and hospitality brands. ‘I think the shift away from working…

4 min
2 how the members’ club concept has found renewed relevance

A K-shaped recovery means that the wealthy will exit the pandemic not merely unharmed, but with ample extra liquidity and enthusiasm to spend; being unable to shop and travel freely really adds up when you’re in the top tax bracket. That’s great news for the luxury end of the hospitality market. What that wealthy clientele values in a hospitality offer will have undoubtedly been shaped by the trauma of recent events, however. The excitement of being able to access new experiences once again will be tempered by the need to build trust around those you’re sharing it with. For members’ clubs, that means their ability to engineer social serendipity within a bubble of siloed safety has never been more prescient. Certainly, that rush to firm up the boundaries of our social…

4 min
3 why hotels need to stop sleeping on sleep

The secondary effects of the pandemic have impacted different communities in different ways, but there are a few universals that seemingly transcend borders: chief among them, a deterioration in the quality of our sleep. According to the BBC, so called ‘coronasomnia’ has impacted up to 20 per cent of the people in China, 25 per cent in the UK and 40 per cent of the Greek population. Globally, Google searches for insomnia hit an all-time high last year. If you’re nominally in the business of providing customers with a good night’s sleep, 2021 should be ripe with challenges and opportunities. I say nominally, because for the hotel industry, sleep hasn’t felt like it’s been a top priority for some time. In the 2010s, the focus shifted elsewhere, towards the food and…