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Harvard Business ReviewHarvard Business Review

Harvard Business Review

May/June 2019

For over 80 years, Harvard Business Review magazine has been an indispensable and unrivaled source of ideas, insight, and inspiration for business leaders worldwide. Each issue contains breakthrough ideas on strategy, leadership, innovation and management. Now, newly redesigned, HBR presents these ideas in a smart new design with improved navigation and rich infographics. Become a more effective leader by subscribing to Harvard Business Review.

Country:
United States
Language:
English
Publisher:
Harvard Business School Publishing
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6 Issues

IN THIS ISSUE

access_time1 min.
esg comes of age

FOR YEARS CORPORATE LEADERS have acknowledged that business should play a role in addressing urgent challenges like climate change and cybersecurity. But for all their good intentions, these executives have also recognized that environmental, social, and governance matters are a secondary concern for their biggest investors. Executives may want to manage for the long term, but they believe that the market demands they keep their eye on quarterly results.That’s changing. “The impression among business leaders is that ESG just hasn’t gone mainstream in the investment community. That perception is outdated,” say Saïd Business School’s Bob Eccles and the World Bank’s Svetlana Klimenko. In “The Investor Revolution” (page 106), the two present the most persuasive evidence yet that institutional investors are making ESG a priority. In interviews with leaders of dozens…

access_time2 min.
contributors

Robert Eccles, a visiting professor at Saïd Business School at the University of Oxford, has been listening for years to CEOs’ complaints that investors don’t reward them for their sustainability efforts. That’s about to change, Eccles says. He and his coauthor in this issue recently interviewed leaders at many of the world’s largest asset owners and asset managers. Their findings suggest that sustainable investing has gone mainstream. His message to CEOs? “Be careful what you wish for, because investors are going to start looking hard at your ESG performance.”Last year a professional services firm asked Tiziana Casciaro, a professor of organizational behavior at the University of Toronto, to help its various groups bridge the divides between them so that they could better deliver integrated expertise to clients. In doing so,…

access_time2 min.
harvard business review

EDITOR IN CHIEF Adi IgnatiusEDITOR, HBRAmy BernsteinEDITOR, HBR.ORGMaureen HochEDITORIAL DIRECTORSarah CliffeDEPUTY EDITOR, HBR.ORGWalter FrickCREATIVE DIRECTORJohn KorpicsEDITORIAL DIRECTOR, HBR PRESSMelinda MerinoEXECUTIVE EDITORAnia G. WieckowskiSENIOR EDITORSLaura AmicoAlison BeardScott BerinatoDavid Champion ParisEben HarrellJeff KehoeScott LaPierreToby LesterDaniel McGinnGardiner MorseCurt NickischSteven ProkeschVasundhara SawhneyMANAGING EDITOR, HBR PRESSAllison PeterSENIOR ASSOCIATE EDITORSCourtney CashmanSusan FrancisGretchen GavettDave LievensNicole TorresASSOCIATE EDITORSPaige CohenKevin EversErica TruxlerSENIOR ASSOCIATE/ARTICLES EDITORAmy MeekerARTICLES EDITORSChristina BortzSusan DonovanMartha Lee SpauldingASSISTANT EDITORSRiddhi KalsiJM OlejarzEDITORIAL COORDINATORAlicyn ZallSTAFF ASSISTANTChristine C. JackCONTRIBUTING EDITORSKaren DillonAmy GalloJane HeifetzJohn LandryAndrew O’ConnellAnand P. RamanDESIGN DIRECTORSStephani Finks HBR PressSusannah Haesche HBRMarta Kusztra ProductDesign and UXASSOCIATE DESIGN DIRECTORKaren Player MultimediaSENIOR PRODUCT DESIGNERLaura GuillenDESIGNERJames WheatonSENIOR INFORMATION DESIGNERMatt PerryPHOTO EDITORSasha PatkinCONTRIBUTING DESIGNERSAaron AtencioSoo CoughlanKristen NathanHayon ThapaliyaEDITORIAL PRODUCTION DIRECTORDana LissySENIOR PRODUCTION EDITORSJennifer WaringChristine WilderPRODUCTION EDITORSJodi FisherAnne StarrSENIOR PRODUCTION SPECIALISTRobert EckhardtPRODUCTION SPECIALISTAlexie RodriguezCONTRIBUTING STAFFKathryn K. DahlSarabeth FieldsAlexandra KephartRamsey KhabbazKelly MessierKristin Murphy RomanoDana RousmaniereEDITORIAL…

access_time5 min.
when scandal engulfs a celebrity endorser

IN DECEMBER OF 2009 marketers at Accenture, AT&T, Gatorade, General Motors, Gillette, Nike, TAG Heuer, and other companies faced a difficult decision. After tabloid reports of infidelity and an alleged altercation with his wife that ended in a car crash, Tiger Woods—who had endorsement deals with those firms—publicly (if vaguely) apologized for his behavior and announced that he was taking an indefinite leave from golf. The following days brought more salacious stories. Should the companies abandon Woods or stay the course? Over the next few weeks investors in firms that used Woods in advertisements lost $12 billion as share prices fell. For managers at those companies, the question became: How to mitigate the damage?Previous research has shown that firms tend to suffer financially when a celebrity endorser becomes mired in…

access_time3 min.
“few celebrities are squeaky clean”

For more than 20 years Bob Williams, the CEO of Burns Entertainment, has matched brands with celebrity endorsers. (Among his deals: securing the actress Mila Kunis for the liquor brand Jim Beam and signing the NBA star Steph Curry with Degree antiperspirant.) Williams recently spoke with HBR about how companies react when an endorser is caught up in a scandal. Edited excerpts follow.How much do companies worry about endorser scandals? Twenty years ago the level of worry was one on a 10-point scale. Today it’s eight. I mark the change at 2003, when Kobe Bryant was charged with sexual assault. [Editor’s note: The charges were dismissed; Bryant publicly apologized and settled a civil suit.] Until then A-list celebrities had an aura of invincibility. Afterward advertisers began looking differently at the…

access_time1 min.
which jobs are at risk?

Researchers predict that routine physical and cognitive tasks will be the most susceptible to automation. The degree to which selected occupations could potentially be automated is shown below.Source: “Automation and Artificial Intelligence: How Machines Are Affecting People and Places,” by Mark Muro, Robert Maxim, and Jacob Whiton (Metropolitan Policy Program at Brookings, 2019)…

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