There’s a common misconception that K-pop is the driving factor behind the “South Korean” look. In reality, the essence of K-style goes beyond music influence. Instead, it’s really about sleek, sophisticated clothes, championed by contemporary South Korean designers. To understand this, one just has to look at the dress code of the Parks in Parasite (2019), Bong Joonho’s hit film and the first Asian movie to win Best Picture in the 92-year history of the Academy Awards.
And this is exactly what these five fashion creatives are offering: a myriad of easy, elegant apparel and accessories for the modern, working woman. Here’s what you should know about their brands.
LE 17 SEPTEMBRE
unisex sleek minimal
WHAT: Le 17 Septembre, founded by Grace Shin, 37, in 2013. The Seoul-based ready-to-wear label is named after her…