iCAR is the voice of a new generation of efficient, responsible, technologically advanced and desirable cars. While traditional media are uneasy about modern motoring trends and technology shifts, we're hard wired with the latest in automotive science. We love all cars but we're most excited by dramatic new developments in hybrid and electric power-trains, diesel and petrol engines and in-car technology. iCAR is your authoritative guide to the most relevant, sustainable and fun new cars available today. The revolution is coming. Enjoy the ride with iCAR!