The Glass Isn’t Half Full—It’s Very Full
A mid all the tribulations of the past two years, the spirits and wine business is still pushing forward. Yes, there has been harm done, most notably to our friends in the on-premise, but here too the growth continues to be very strong. In looking over the new list of our 2021 “Hot Brands,” you’ll see that our cup truly runneth over. On the spirits side, Tequila and whiskies accounted for 60% of the winners. That includes a remarkable 12 Tequila brands—a stunning achievement for a product limited to a very specific regional origin—made only in Jalisco and few other parts of Mexico. Whisk(e)y, which is made all over the world, had 13 winners. The rise of both Tequila and whisk(e)y represents one of the most remarkable stories in modern…