News & Politics
Shanken's Impact Newsletter

Shanken's Impact Newsletter June 1-15, 2018

Shanken’s Impact Newsletter, the leading source for exclusive data on the alcoholic beverage industry in the United States and internationally. Every issue features up-to-the-minute data and analysis on trends in the worldwide drinks market.

United States
M Shanken Communications
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in this issue

9 min.
leading champagne marketers see accelerated growth ahead

CHAMPAGNE CONTINUES TO SURGE IN the U.S. market, propelled by a growing thirst for sparkling wines and a tilt toward higher-end offerings. Last year, U.S. volumes of Champagne rose by 5% to pass 1.5 million cases, according to Impact Databank. In terms of shipments by value, the U.S. overtook the U.K. to become Champagne’s largest export market in 2015, and it hasn’t looked back. Last year, shipments to the U.S. climbed 8.5% to €586 million ($684m), capping a four-year run in which they have expanded by 57%. Champagne’s top players remain confident that the market will continue to grow as consumers embrace the luxury side. “The perception of Champagne is changing,” says Renaud Butel, vice president at Moët & Chandon USA. “I think this is the tip of the iceberg for…

6 min.
flavored whiskies’ rise continues

WHILE FLAVORED WHISK(E)Y’S PROGRESS HAS SLOWED FROM THE DOUBLE-DIGIT PACE that catapulted it to prominence in recent years, the category remains a growth engine for leading spirits suppliers and is helping to widen the audience for brown spirits to include more women, Millennials, and Latinos. The top 10 flavored whisk(e)y brands in the U.S. all grew last year, with two labels—Crown Royal Vanilla (+43.8%) and Jim Beam Honey (+10.5%)—advancing by double-digits. Overall, the category increased 8.5% to 10.8 mil-lion cases in 2017—up from just 50,000 cases a decade earlier—and it appears poised to continue climbing. In the last three years alone, flavored whiskies have added more than 3.5 million cases to their U.S. total. While an array of different marketers are seeing success with flavored whiskies, two Canadian offerings—Diageo’s Crown Royal…

1 min.
bubbly booms

IF CHAMPAGNE IS TRULY A LEADING INDICATOR OF trends in the drinks industry, we should be in for some good times ahead. Bubbly has been on a bull run in the U.S. market, which helped to drive total Champagne shipments to a new record high last year of above $6 billion. Champagne crossed a key milestone in the U.S. in 2017, topping 1.5 million case depletions, up from 1.3 million cases in 2014. Progress has been even more impressive on the value side, with Champagne’s per-case value in the U.S. rising by more than one-third since 2011 to reach €304 ($354). Moët Hennessy USA continues to be the main driver of Champagne growth in the U.S., with its Veuve Clicquot and Moët & Chandon brands accounting for more than 80% of the…

1 min.
brown-forman names whiting ceo

COMBROWN-FORMAN CHIEF executive Paul Varga, who has helmed the drinks giant since 2003, will retire on December 31, 2018. Varga will be replaced by Lawson Whiting, currently Brown-Forman’s executive vice president and chief operating officer, who was unanimously approved by the board of directors and will become the tenth executive leader of the company since its founding in 1870. Brown-Forman credited Varga with focusing the company’s business on its premium spirits portfolio, expanding its global presence, launching significant innovations, and propelling an almost sixfold rise in the group’s market capitalization, which is now around $28 billion. Varga, who has been with the company for three decades, will remain on Brown-Forman’s board. Whiting, 49, began his career with Brown-Forman two decades ago in corporate development and in-vestor relations and was promoted to several…

1 min.
sgws enters cannabis in canada

SOUTHERN GLAZER’S IS SET TO ENTER THE CANNABIS DISTRIBUTION MARKET in Canada, as the country prepares to begin allowing legal cannabis sales later this year. With the move, Southern Glazer’s will become the first U.S. wine and spirits wholesaler to gain a presence in the cannabis category. Under a new deal, Southern Glazer’s subsidiary Great North Distributors will become the exclusive distributor for cannabis producer Aphria throughout Canada. “With this agreement, Aphria has established an unparalleled sales net-work, and will hit the ground running from the very first day of legal adult-use sales,” said Jakob Ripshtein, chief commercial officer of Aphria. Prior to joining Aphria in April, Ripshtein was chief financial officer of Diageo North America. Great North Distributors plans to establish a dedicated cannabis sales team that will be “responsible for…

1 min.
pernod launches our/vodka distillery in ny

OUR/VODKA, THE PERNOD RICARD-funded venture that creates locally-operated micro-distilleries in markets worldwide, has opened a new outpost in Manhattan. Our/New York Distillery is located at 151 West 26th Street between Sixth and Seventh Avenues and will be open seven days a week. Features include a public tasting room, bar, retail shop, gallery, and event space. The new site—a partnership be-tween Our/Vodka and New York skate wear entrepreneur Dave Ortiz—is said to be the first legal distillery in Manhattan since Prohibition. Our/New York’s namesake corn-based vodka, retailing at $23 a 375-ml. and available at the distillery as well as throughout the local market, is at 80 proof and blended using New York City tap water. The Our/New York distillery joins existing Our/Vodka micro-distilleries in Berlin, Detroit, London, Amsterdam, and Los Angeles.…