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Shanken's Impact Newsletter

Shanken's Impact Newsletter July 15, 2018

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Shanken’s Impact Newsletter, the leading source for exclusive data on the alcoholic beverage industry in the United States and internationally. Every issue features up-to-the-minute data and analysis on trends in the worldwide drinks market.

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United States
M Shanken Communications

in this issue

3 min.
ernest j. gallo to become wine dynasty’s next family leader

E. & J. Gallo, by far the world’s largest wine marketer at 86 million cases, according to Impact Databank, is preparing to pass the torch to the next generation of family leader-ship. Ernest J. Gallo, the son of current president and CEO Joseph Gallo and grandson of co-founder Ernest Gallo, has been appointed chief operating officer, and is scheduled to become president and CEO effective May 1, 2020. The third-generation Gallo has been with the family business for 23 years, and has served across a variety of roles including domestic and international sales, marketing, new product development, and finance. Most recently, he was vice president and general manager of Gallo’s growing spirits division. Gallo’s appointment comes as the family company continues to transform itself into a premium-level powerhouse via an ongoing…

10 min.
vodka’s u.s. expansion continues

THOUGH THE U.S. VODKA CATEGORY HAS SEEN SLOWER PROGRESS IN RECENT YEARS, depletions remain in positive territory, rising 1% to 77 million 9-liter cases in 2017, according to IMPACT DATABANK. But amid a tough, price-sensitive market, many top players are still fighting an uphill battle. Among the 25 leading vodka brands in the U.S., 17 were either flat or declining in 2017. Of the eight brands in growth mode, only three posted double-digit gains. An ongoing shift toward domestic brands like Tito’s continues to challenge the imported vodka segment, which once drove nearly all the growth at the high end of the category. Last year, imported vodka depletions in the U.S. fell 3.3% to 23.7 million cases, while domestic vodkas rose by 6.7% to 53.3 million cases. Meanwhile, the top and bottom…

1 min.
gallo’s next generation

THE WORLD’S LARGEST WINE MARKETER IS POISED to come under a new generation of leadership. Family-owned California wine giant E. & J. Gallo has named Ernest J. Gallo as chief operating officer, and the company’s board has approved his pro-motion to president and CEO effective May 1, 2020. Ernest J. Gallo is the son of current president and CEO Joseph Gallo and grandson of co-founder Ernest Gallo. A 23-year veteran of the company, Gallo has some big shoes to fill in leading the family business. But he still has two years ahead of him in the COO role before stepping into the chief executive position—and more importantly, he has a template for success forged by his predecessors. In our exclusive interview (page 6), Gallo discusses his vision for the future of the…

1 min.
twe unveils big plans for penfolds

PENFOLDS, ONE OF AUSTRALIA’S MOST iconic wines, is lining up a number of new initiatives for its portfolio—including the addition of Napa Valley-sourced wines. Starting with the 2018 vintage, Penfolds will be making Napa wines—including a Cabernet Sauvignon and Syrah. Penfolds owner Treasury Wine Estates (TWE) plans to launch those wines by its 2022 fiscal year, which begins July 1, 2021. Penfolds also is kicking off a series of special releases in the run-up to its 175 anniversary next year. TWE’s CEO Michael Clarke said that the multi-region model “brings excitement and energy into established brands, and at the same time strengthens TWE’s ability to deliver consistent, quality wine year on year, regardless of vintage variation.” Penfolds isn’t the first TWE brand to source from multiple countries. Others include Etude—sourced from California,…

1 min.
carlyle acquires spain’s codorníu

THE CARLYLE GROUP, ONE OF THE WORLD’S BIGGEST PRIVATE EQUITY FIRMS, has taken a majority stake in Cava producer Codorníu Raventós. The deal values Codorníu at €390 million ($454m). The Spanish group has 10 wineries across Spain, Argentina, and California—including its flagship Codorníu Cava estate—and more than 3,000 hectares of vineyards. The company reported €236 million ($274.7m) in revenue for the year ending June 2017. In the U.S. market, it operates through its wholly-owned subsidiary, Aveníu Brands.…

1 min.
sazerac, hotaling gain corby brands

CORBY SPIRIT AND WINE—THE CANADIAN SUBSIDIARY OF PERNOD RICARD—has inked a new five-year U.S. distribution agreement with Sazerac’s 375 Park Avenue Spirits, which will now handle Corby’s J.P. Wiser’s Canadian whisky and Lamb’s rum brands. The J.P. Wiser’s portfolio includes Deluxe, Rye, and 18-year-old labels, while the Lamb’s range comprises Palm Breeze, White, and Spiced expressions. Both were previously distributed by Pernod Ricard USA. Concurrently, Corby has named MHW Ltd. the U.S. importer for its Polar Ice vodka. Last month, Corby aligned with San Francisco’s Hotaling & Co. for distribution of its Northern Border whiskies lineup—which includes the Pike Creek, Lot No. 40 Rye, and Gooderham & Worts Four-Grain Whisky brands—and Ungava gin label.…