News & Politics
Shanken's Impact Newsletter

Shanken's Impact Newsletter March 1-15, 2019

Shanken’s Impact Newsletter, the leading source for exclusive data on the alcoholic beverage industry in the United States and internationally. Every issue features up-to-the-minute data and analysis on trends in the worldwide drinks market.

United States
M Shanken Communications
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in this issue

21 min.
impact’s “hot brands” honorthe industry’s top performers

WITH U.S. CONSUMERS CONTINUING TO gravitate to premium products across the wine and spirits landscape, Impact’s annual “Hot Brands” honor roll features an intriguing mix of longtime stalwarts and up-and-coming growth drivers. A total of 70 brands from across the wine and spirits industry met Impact’s lofty Hot Brand criteria with their 2018 performances. In spirits, the whisk(e)y and Tequila cate-gories account for two-thirds of the Hot Brand award winners this year, with titans like Crown Royal, Jim Beam, and Jameson joined by rising brands such as Woodford Reserve, Milagro, and Casamigos, to name only a few. Likewise, the domestic wine roster showcases the ongoing success of volume-driver brands like Black Box and Bota Box, but also includes a number of higher-priced franchises like Meiomi, Decoy by Duckhorn, and Justin. Among imported…

16 min.
top 100 spirits brands worldwide

WHILE GLOBAL ECONOMIC GROWTH HAS WEAKENED LATELY AND A NUMBER OF CHAL-lenges loom—in the form of a slowing economy in China, heightened trade tensions between the U.S. and its major partners, and the possibility of a no-deal Brexit—the spirits category is continuing its expansion across the international landscape. Impact’s Top 100 Premium Spirits Brands Worldwide advanced by an aggregate 3.5% to 383.3 million cases last year, and the Top 100’s volume in aggregate is now 10% larger than in 2015. After tacking on nearly 13 million cases in 2018, the Top 100 has accelerated its growth for the second straight year. The whisk(e)y renaissance that’s helped boost U.S. spirits sales over the past several years now appears to be going global, with Scotch, Bourbon, Canadian, Japanese, and Irish offerings all showing…

1 min.
upward momentum

WHILE COMPETITION IN THE U.S. DRINKS MARKET remains as intense as ever, ambitious players across the wine and spirits industry are seeing ample success in trading consumers up to the premium level and above. For evidence of that trend, look no further than Impact’s latest “Hot Brands” list, which features a total 70 brands from the spirits and wine categories and continues to tilt toward the higher end. On the Hot Brand spirits roster, premium-and-above labels are prevalent within both the Tequila and North American whisk(e)y categories, ex-emplified by the ongoing growth of brands like Crown Royal, Woodford Reserve, Basil Hayden’s, Casamigos, and Cazadores. This uptrading is also taking hold in wine, where consumers are gravitating to premium California brands like Josh Cellars, Meiomi, and The Federalist on the domestic side. Meanwhile, French…

2 min.
bacardi gives dewar’s $15m push

BACARDI IS SEEKING TO LEVERAGE ITS position in Scotch whisky with a renewed push for its flagship Dewar’s brand and its portfolio of single malt offerings. All of Bacardi’s Scotch whiskies were initially grouped under the John Dewar & Sons banner but since last year the single malts have come into their own—a strategy aimed at bringing greater visibility to the single malts while allowing Dewar’s to stand on its own as a unique blend. Dewar’s recently kicked off a $15 mil-lion ad campaign entitled “Live True,” which will run through the end of 2019. The campaign highlights Dewar’s double maturation process and is running on TV and in print in sports, food, and travel publications. “We have an umbrella proposition for Dewar’s, and in price, style, and occasions, we’ve positioned the…

1 min.
pernod’s sales up 4% in first half

PERNOD RICARD SAW ITS U.S. SALES RISE IN LINE WITH THE OVERALL MARKET in its first half through December, increasing by 4%. The company said solid organic growth as well as price increases on key brands including Jameson, The Glenlivet, Martell, Altos, and Avión contributed to progress. Across its global business, Pernod’s sales increased 7.8% to €5.19 billion ($5.9b) on an organic basis, while operating profit jumped 12.8% to €1.65 billion ($1.87b). Jameson increased 10% to 3.6 million cases in 2018, according to Impact Databank. Pernod Ricard North American chairman and CEO Paul Duffy recently said that “geographic expansion” is boosting the brand, which is leading with its Original expression in growth markets like Texas and focusing on Caskmates in more mature markets like California and New York. Tequila and…

1 min.
scotch exports to u.s. surge 13% by value

SCOTCH WHISKY SHIPMENTS TO THE U.S. surged by 12.8% to £1.04 billion ($1.3b) last year, accounting for about 22% of total Scotch exports, according to the Scotch Whisky Association. Shipment volume to the U.S. was also up strongly in 2018, rising 7.4%. Globally, Scotch exports reached a new record high of £4.7 billion ($6.1b) on 7.8% growth. Blended Scotch ac-counted for nearly two-thirds of total shipments, but the higher-end single malt segment continues to outpace blended whiskies, increasing 11% to £1.3 billion ($1.7b) last year. In addition to the U.S., Singapore, United Arab Emirates, India, and Mexico also saw double-digit value increases in 2018. Scotch Whisky Association CEO Karen Betts warned that the industry’s export gains could be imperiled by a no-deal Brexit, which is currently expected to occur at…