News & Politics
Shanken's Impact Newsletter

Shanken's Impact Newsletter October 1, 2019

Shanken’s Impact Newsletter, the leading source for exclusive data on the alcoholic beverage industry in the United States and internationally. Every issue features up-to-the-minute data and analysis on trends in the worldwide drinks market.

United States
M Shanken Communications
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in this issue

17 min.
impact’s “blue chip” brands showcase industry stalwarts

IN A U.S. MARKET WHERE SUCCESS CAN sometimes be fleeting, the brands most valued by all three tiers of the industry are those that show growth and profitability year after year. With that in mind, this year’s list of Impact “Blue Chip Brands” analyzes the industry’s best long-term brands. To qualify for Blue Chip status, brands on the list had to meet some exacting criteria, showing at least ten consecutive years of volume growth, or average annual com-pound growth of at least 0.5% from 2008 through 2018 with positive growth in at least eight of those ten years. In addition, the brands must have maintained gross margins of at least $25 million last year. While many of these Blue Chip winners are repeat winners, the list offers a number of interesting…

8 min.
u.s. beer wholesalers move to get ahead of trends in tough market

AS OVERALL BEER VOLUME CONTINUES TO DECLINE IN THE U.S., THE TOP PLAYERS AT the distributor tier are employing a variety of tactics to grow their businesses, including acquisitions and diversification. Those efforts come amid supplier consolidation even among craft brewers, as distributors assess how to shape their portfolios for the future. The marketplace deal-making has been active. This year alone, two mammoth deals resulted in the movement of about 60 million cases. In July, Reyes Beer Division, the country’s largest beer wholesaler by a wide margin, agreed to acquire substantially all the assets of DBI Beverage Inc.’s beverage distribution business in northern California. Earlier in the year, Silver Eagle Distributors, one of the country’s largest Anheuser-Busch InBev houses, agreed to split up its operations by selling its Houston-area territory to…

1 min.
long-term strength

DEFYING SHORT-TERM MARKET TRENDS AND STANDing the test of time is perhaps the most difficult task in the drinks business. Each year, new brands and modes of consumption capture the attention of consumers, challenging the established players and fomenting change across the rapidly evolving industry. But while change abounds, a select number of brands are able to transcend trends and become embedded in the lives of consumers over the long term. Impact recognizes these esteemed franchises with its Blue Chip Brand awards. This year, a total of 67 brands from across the wine, spirits, and beer categories earned Blue Chip honors. Wine fielded the most entries this year at 27, while the spirits segment includes 24 winners and beer’s contingent numbers 16 labels. In spirits, whiskies account for fully half of the list,…

2 min.
mh’s clerkin to assume new global strategy role

LONGTIME MOËT HENNESSY North America president and CEO Jim Clerkin is transitioning to a new role, president of Moët Hennessy strategic development and advisor to Paris-based global CEO Philippe Schaus, effective January 1. Clerkin will report to Jean-Marc Lacave, executive vice president, global distribution, and remain a member of the Moët Hennessy operational committee. Looking forward, Clerkin will focus on the strategic development of Moët Hennessy’s global distribution network and play a key role in executing the company’s mergers and acquisitions strategy. He will also continue to lead the Woodinville Whiskey board of directors. Clerkin joined Moët Hennessy USA in 2008 as executive vice president and chief operating officer, becoming president and CEO of the U.S. unit two years later. More recently, he added responsibility for Canada and Mexico with the…

1 min.
stoli group unveils villa one tequila

STOLI GROUP HAS PARTNERED WITH MUSICIAN AND ACTOR NICK JONAS AND fashion designer John Varvatos on a new high-end Tequila brand called Villa One. The new entry is debuting nationally, including 100%-blue agave Silver ($45 a 750-ml.), Reposado ($50), and Añejo ($60) expressions made at Stoli Group’s Fabrica de Tequilas Finos distillery by master distiller Arturo Fuentes. All are at 40% abv. The Villa One brand was inspired by a trip that Jonas and Varvatos took to Mexico last year. The duo designed Villa One’s bottle, which includes jewelry-inspired metalwork that’s a signature of the John Varvatos brand, and will promote the label under the tagline “Life as it should be.” Stoli Group acting president and CEO Rudy Costello noted that the ultra-premium Tequila space is continuing its strong trend, and…

1 min.
nz wine shipments to u.s. crest $350 million

NEW ZEALAND’S WINE SHIPMENTS TO the U.S. increased 6.7% to NZ$557 million ($353m) in the 12 months through June, according to the New Zealand Winegrowers trade group, capping a six-year run in which they’ve roughly doubled in value terms. The U.S. remains the top export market for New Zealand, with leading brands like Kim Crawford (+5.1% to 1.3 million cases), Oyster Bay (+14.7% to 890,000 cases), Matua (+23.6% to 525,000 cases), Starborough (+4.5% to 465,000 cases), and Whitehaven (+10% to 275,000 cases) all on the rise in 2018.…