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Smart Photography

Smart Photography December 2020

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India's leading photography magazine, Smart Photography brings you the latest updates in the world of photography every month. The magazine has a rich readership that include both amateur and professional photographers and the ever-growing community of photography enthusiasts. To cater to such broad readership, Smart Photography leverages on original content in the form of news, equipment reviews, tutorials, Photoshop techniques, interviews of photographers, technical features, and portfolio of photographers.

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Next Gen Publishing Limited
6 Issues

in this issue

1 min.

At last, things are looking up for the imaging industry. Market reports indicate that the festival season saw a definite reversal of the slump and both enquiries and footfalls have increased. The retail sector in the West has adapted to the ‘new normal’ by encouraging video calls for enquiries, holding virtual demonstrations and executing ‘click and collect’ orders. These strategies have proved particularly useful for high end equipment where ‘look, touch and feel’ (handling) is important and ‘blind’ ordering is not the norm. Barring any further virus mishaps, the uptrend should continue. Fortunately, the market seems to have turned internationally as well. According to BCN Ranking, the Japanese mirrorless camera market grew by 128.9% in October, 2020 over the previous year. Sony and Fujifilm were the biggest beneficiaries.…

1 min.
here’s what makes us #1

WE ARE GLUED TO THE GLOBAL IMAGING INDUSTRY Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be a rage in the Indian markets. WE’RE IMPARTIAL Loyalty towards our readers is a given, and their best interests are always on our mind. Every verdict is honest and not influenced by advertisers or personal favourites. So when we say a product is a ‘BEST BUY’, then, it is just that! OUR TESTS ARE CONDUCTED BY EXPERTS All equipment go through a series of tests at the hands of our experts. Our reviewers are experts in the field of photography across the country and have…

1 min.

Write to us at: Smart Photography, Next Gen Publishing Pvt. Ltd., 105-106, Trade World, B-Wing, 1st Floor, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (W), Mumbai - 400 013 E-mail: sp@nextgenpublishing.net Escape into another world Dear SP, Going through the magazine every month is like plugging in to one’s favourite kind of mood. No matter what kind of mood you are in, by the time you are done with it you will be in an entirely different mood and ready to re-read it from cover to cover. It’s like the doorway to escape into another world. Thanks for that. Regards, Mitali Soha Odisha tourism Dear SP, I recently browsed through the October and November issue of the magazine and was glad to see a series of Odisha tourism images. I have often felt that India…

1 min.
canon updates firmware

Canon has announced the release of a series of firmware updates for five of its mirrorless cameras and a single RF lens, offering improvements as well as bug fixes. Firmware update version 1.0.5 for the Canon RF 50 mm f/1.2 L USM lens offers reduction in image noise while shooting with the f/1.2 L USM lens attached to the EOS C70 camera. Firmware version 1.6.0 for the EOS RP and firmware version 1.8.0 for the EOS R offers improvement in colour balance while shooting with the Canon RF 50 mm f/1.8 STM lens and also adds support for Canon’s newer RF 70–200 mm f/2.8 L IS USM and RF 100–500 mm f/4.5–7.1 L IS USM lenses. The updates for EOS R5 and R6 cameras (Firmware version 1.2.0) are identical to…

2 min.
olympus announces super-telephoto lens

Olympus has introduced the M.Zuiko Digital ED 150-400 mm f/4.5 TC1.25x IS PRO, a super telephoto zoom lens. Equipped with a built-in 1.25x teleconverter, this lens covers a focal length of 300-1000 mm equivalent, and measures 1.86 kg in weight and 314.96 mm in length. The lens construction consists of 28 elements in 18 groups, including a large-diameter EDA lens and four Super ED lenses, reducing flares and colour bleeding across the entire zoom range. Olympus’ renowned Z Coating Nano technology is employed to suppress reflective light and provide sharp, clear image quality, even in difficult shooting environments. The lens body features a built-in 1.25x teleconverter, maintaining high optical performance while enabling up to 1000 mm equivalent handheld super telephoto shooting, simply by flipping down the teleconverter. Additionally, the lens is…

1 min.
pixelmator pro 2 announced

Pixelmator has announced an update for Pixelmator Pro, version 2.0. The update incorporates design changes, support for M1-powered Macs, compatibility with macOS Big Sur etc. The Pixelmator Pro editing engine is powered by high-performance Metal code and comes with the unified memory architecture of the M1 chip for responsive image editing. Machine learning tasks like ML Super Resolution are reportedly 15 times faster on the new Macs. As a Universal app, Pixelmator Pro 2.0 runs natively on both M1 and Intel-based devices. According to reports, almost every tool, every menu and every button has been updated to make the app more intuitive and fun to use. You can now customise the app’s interface, the list of tools and the toolbar. The update also includes the addition of Effects Browser, a new Presets…