The dynamics within the business environment for many organisations, regardless of the sector, have soured and continue to do so. Within the context of South African organisations, the external dynamics range from socio-economic factors (such as the high and growing unemployment rate, crime, poverty, etc.) to internal ones like well-crafted business strategies together with the implementation of these business strategies.
Thompson, Peteraf, Gamble, and Strickland authored a book called Crafting and Executing Strategy in 2012, highlighting the importance of organisations taking into account resources and capabilities when crafting strategies to enable the organisations to have a sustainable competitive advantage over rivals. There are several categories of resources, such as capital, cash, human capital, and capabilities like manufacturing technology, product quality, and organisational culture, for example. It is my opinion that…