THE ALPINE SKI resort of St. Moritz is no longer the sole preserve of those with a passion for off-piste powder. In the decades since renowned dealer Bruno Bischofberger opened the first art gallery there in 1963, the Swiss enclave has been quietly building a reputation as a major art-world destination. Now it’s official: With last month’s opening of an outpost from blue-chip titan Hauser & Wirth, white walls are replacing white peaks as the epicenter of the St. Moritz social sphere.
For co-owner Iwan Wirth, his gallery opening is a homecoming of sorts. “During my childhood we often holidayed in St. Moritz, and I staged my first pop-up show in the Hotel Carlton when I was 16,” he says. Decades later, the 4,400-square-foot Hauser & Wirth space will impress with a roster of artists that includes Mark Bradford, Louise Bourgeois, and Rita Ackermann. It also solidifies what the young Wirth knew: Art is more enjoyable after a day of carving turns on slopes of powdery snow. ■