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Master60 大師輕鬆讀Master60 大師輕鬆讀

Master60 大師輕鬆讀

No.738_Sep-18-19

《大師輕鬆讀》自2002年發行迄今,已收錄超過650本暢銷商管好書精華書摘。旨在將原本厚達300頁以上的原著,濃縮整理成30頁,英文約7000字、中文約1萬字的重點摘要。讓忙碌的職場工作者能以最輕鬆、最有效的方式每周讀一本好書,獲取專家嚴選,最新、最實用的商管知識

國家/地區:
Taiwan
語言:
Chinese
出版商:
Acer Inc.
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亞馬遜與摩擦 amazon and friction

1 許多公司試圖用優惠券和特價活動賄 賂顧客觀看他們的廣告,但是亞馬遜 通常不這麼做。相反的,亞馬遜一直 在找更新更好的方法,讓顧客更容易 處理事情。傑夫.貝佐斯也會提起這 套方法,但是在內部大力宣揚降低顧 客摩擦的,卻是亞馬遜產品設計部經 理肯登.布拉姆巴特。 Many companies try and bribe customers to watch their ads with coupons and special deals but Amazon typically does not do that. Instead, the company keeps finding new and better ways to make it easier for customers to do things. Jeff Bezos may headline this approach, but internally Kintan Brahmbhatt, Amazon's Product Design Manager, is an evangelist for lowering…

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摩擦的科學 the science of friction

摩擦的基本原理很容易想像: The fundamental law of friction is easy to visualize: 24 當你將某件事變簡單,人們就會做 更多。 When you make something easier, people will do more of it. 當你將某件事變困難,人們便會做 得少。 When you make something more difficult, people will do less of it. 26 當你減少銷售程序上的摩擦,人們 通常會買更多。 When you reduce friction in the sales process, people will often buy more. 當你增加銷售程序上的摩擦,人們 就不太可能購買。 When you increase sales process friction, it becomes less likely that people will buy. 28 給兩種方案,人們一般會選擇比較 沒有摩擦的那條路。 Given two…

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如何盡量減少摩擦 how to minimize friction

增加或減少摩擦可以引導他人的行為, 你也同樣可以運用摩擦為你的個人生活 和工作帶來良好作用。要改善你自己的 行為,就要減少摩擦。在壞習慣上增加 摩擦,然後在可以幫助你往正確方向前 進的好習慣上減少摩擦。這是聰明的做 法。 In just the same way as adding or reducing friction can guide the behavior of others, you can also use friction to good effect in your own life and career as well. To change your own behaviors for the better, reduce friction. Add friction to bad habits and reduce friction for the good habits which will propel you in the right direction. This is a smart thing to do. 一旦你了解摩擦在鼓勵正確行為及阻…

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