Good Work Is Not Enough
SOMETIMES WHEN I SEE artists at a craft show, selling their work, I daydream about having a booth myself. I wonder: Would I be the cheerful potter surrounded by customers? Or maybe the chatty weaver who loves to explain her process? But my secret fear is that I’d be that frowning guy in the corner, barricaded behind a counter, glued to my phone. By day three, my aloof body language would be a full-blown force field, keeping people 10 feet away. And if you could see my thought bubbles, you’d read: “Damn, why aren’t people buying?” and “My work sucks” and “How will I pay the rent?” If you’ve been to a craft show, you might have seen these artists who are their own worst enemies. Instead of connecting with potential customers…