Creating WIRED
IN THE DRIVING SEAT This issue’s cover star, Lewis Hamilton – aka the world’s greatest F1 driver – was shot by New York-based photographer Mamadi Doumbouya, who specialises in bright, popping portraiture. “We’d set up a big rail of clothes according to the brief for the WIRED cover – chic, classic, nothing to distract from the subject. But Lewis had already been thinking about this,” says Doumbouya. “He knows his own mind and what he wants and doesn’t want. And he’d already got such a strong look – baggy sweater, braided hair, amazing jewellery – that was completely who he was, and we decided not to try to change that, but let it tell his story. I added the bright colours with lighting, but Lewis brought the personality.” DATA MAKING A DIFFERENCE Gabo…