Coming Attractions
Has the way you do business changed in the past 20 years? Of course it has. Changing markets, emerging technologies, shifting demographics and ever-evolving customer tastes and consumption patterns have likely compelled you to adapt and innovate. Think for a moment about how the publishing business has changed in that same stretch of time. Just look on your desk, in your carry bag, on your TV or in your pocket. Since 1997, Yachts International has delivered an entertaining, informative, award-winning print magazine to our passionate, loyal audience of yacht owners and enthusiasts. In recent years, we have expanded into the digital realm with an engaging website, e-news and an active presence on social media. We constantly evaluate how we deliver our stories to you. Most recently, our parent company’s in-house branding and marketing…