BUILD IT AND THEY WILL COME? NOT AT TESLA. THEY’VE COME, SO BUILD IT
VERY FEW CARS cross into mainstream popular consciousness, let alone a humble four-door saloon costing from £25,000. Yet the Tesla Model 3 has done just that: the whole world seemingly knows what it is and represents. And now it can be said: the Model 3 is not a mythical dream engulfed in “production hell” (according to Tesla boss Elon Musk), but a truly desirable, big-range, affordable, compact executive car that’s brilliant to drive and just half a star shy of a maximum five-star Autocar verdict on Matt Prior’s first acquaintance (p26). The Model 3 proves that Tesla can make a great car, but it still needs to become a great car company. Finding a way to reliably build and then supply Model 3s to the hundreds of thousands of people who so…