TOYOTA IS PROOF THAT MAJOR CAR FIRMS DON’T NEED TO PLAY IT SAFE
THAT THE TOYOTA Yaris GRMN falls short of the class best in its road test (p32) is secondary to the fact it even exists at all. Turning the most humdrum of superminis into a characterful hot hatch shows just how serious Toyota is about injecting excitement into its brand once more. To his great credit, company boss Akio Toyoda has prioritised bolstering driver involvement in every Toyota and Lexus model. It is an element that has been eroded in recent years; Toyota builds so many different cars for so many markets and too many had a ‘designed-by-committee’ feel to them. The company lost its focus. Now with each new Toyota and Lexus comes evidence that it has snapped out of that. The recent Toyota C-HR and Lexus LC are the most intriguing…