DIVERSIFYING BRITISH FIRMS ARE DESPERATELY SEEKING FRESH TALENT
DAVID RICHARDS HAS made a career out of problem solving. Not only has he run one of the most successful multi-discipline motorsport preparation teams in the shape of Prodrive, but he has also become a leading protagonist in the types of lightweight materials and hybrid technologies that will become omnipresent in road cars in the coming years. His latest diverse road projects include making an amphibious car (read more on p17) and turning ambulances from diesel smokers into hi-tech hybrids, while extra-curricular activities range from the development of lightweight folding bikes to America’s Cup racing yachts (see p52). Prodrive sounds like a great place to work, then, but there are a couple of problems Richards hasn’t yet been able to solve, namely the UK’s shortage of skilled engineering talent and the industry’s…