LEAN, FOCUSED LINE-UP COULD INVIGORATE JLR
THE ONLY THING that seems to have escaped the painful cuts and restructuring at Jaguar Land Rover over the past two years is the firm’s model range itself. For relatively small marques, Jaguar and Land Rover already have a large number of models, and with more additions planned. However, the restructuring of JLR, which carries renewed focus with the recent appointment of CEO Thierry Bolloré, now shines a spotlight on the cars the brands will make in the future. Everything is being looked at and nothing is off the table, from putting imminent new arrivals on ice to cancelling projects altogether (p4). JLR has some incredible models with considerable equity, yet overlap has crept in over recent years. Is there enough differentiation between a Jaguar XE and an XF? What can a…