MINI IS BUCKING A TREND – AND SO MUST OTHERS
ALMOST EVERY new car launched is typically larger and heavier than its predecessor. Whatever the advances in lightweight materials, the extra equipment expected by buyers (who are getting bigger themselves) and more stringent crash regulations always wipe out gains elsewhere. The rise of the SUV and the electric car have only increased these trends. Larger, heavier cars are undesirable for myriad reasons, perhaps most significantly for the use of more raw materials to produce them and the detrimental effect of extra heft and increased frontal area on efficiency. Reversing these trends is a challenge the industry must address, as the conversation around the cleanliness and efficiency of vehicles moves beyond tailpipe emissions. No car has suffered more from this ‘bloat’ than the Mini, about as descriptive a name as you could get for…