A Challenge to Measure Up
EVERY YEAR in Fortune’s annual Investor’s Guide, we make a point of letting readers know how our previous year’s picks performed. Such disclosures have made us look good of late—the more than two dozen stocks and ETFs our investment team recommended in last December’s guide earned a median return of 20.6% since we published the list, edging past the S&P 500 over the same time period. Meanwhile, last year’s Future 50 port- folio, which we put together with our partner BCG, has trounced that bench- mark, returning nearly 71%. (To see our investment picks for 2021 as well as the latest edition of the Future 50, please see our stories beginning on page 46 and page 113.) But accountability should go beyond what we say, it must also apply to what…