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Fashion
Brides Today

Brides Today September 2019

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

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Country:
India
Language:
English
Publisher:
Living Media India Limited
Frequency:
Monthly
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10 Issues

in this issue

4 min.
contributors

TARUN KHIWAL One of India’s leading fashion photographers, Tarun Khiwal is internationally-recognised and has over two decades of experience. His experimental style and finesse transformed fashion photography in India and gave it a global edge while also ushering in a new era of exploration. A self-taught artist, he has worked with brands such as Dior, L’Oréal, Emirates, Sony, and Nike, amongst others. His clients also include some of the country’s most sought-after celebrities as well as all major publications. Here, he captures cover star Janhvi Kapoor in ‘True Colours’, pg 58. Vacation spot you keep going back to. Anywhere in Europe. SUMAYA DALMIA She is a celebrity fitness trainer and founder of SUMAYA, a first-of-its-kind personal training fitness chain in New Delhi. An economics graduate from St Stephen’s College, New Delhi, she advises…

2 min.
the millennial bride

THE NEW-AGE BRIDE IS CONFIDENT, BOLD, AND WANTS TO BREAK WITH TRADITION. She will wear a lehenga for the wedding but her makeup is in striking colours. She has to, because her outfit is no longer red, but a neon pink. The dupatta is part of the ensemble, but is thrown off as soon as the party gets going. This September, our special guest editors Shantanu and Nikhil not only epitomise the millennial bride, they define her. She is their Raj-Kumari. “It’s about breaking the stereotype. It’s anti-trend, and very millennial-focused. It’s all about reversing the philosophy of tradition, and modernising it through some craziness and spunk.”— SHANTANU AND NIKHIL FROM THE EDITOR Q: For the September issue of Bride’s Today we wanted the bride to look like a princess, but your interpretation…

2 min.
the runway report

• The latest in fashion • What to buy & how to wear it • Your ultimate shopping list GREEN REVOLUTION Nature’s favourite colour was lush on the runway this year, in shades of deep forest green, bright lime, and earthy sage. For your reception, turn to Amit Aggarwal’s sari gown with the shimmer and structured drape. Or try Sulakshana Monga’s sharara ensemble with foliage embellished on the torso. The great outdoors have never looked prettier. CINCHED IN Take inspiration from the hottest bridal accessory of the year: The belt. Designers played with a host of options, be it floral versions by Rahul Mishra, thin bands by Pankaj & Nidhi, or the jewelled kamarbandh by Tarun Tahiliani. Wear the waistband over your lehenga, sari, or anarkali—it’s a great way to accentuate the waist, and…

1 min.
victorian treasures

It only made sense for Gaurav Gupta to have a sparkling celebration for 15 years in fashion: He launched his maiden line of couture bridal jewellery using rare diamonds, rubies, emeralds, opals, and tanzanite from Burma, Botswana, Colombia, and Hyderabad. The 50 pieces—including necklaces, bracelets, rings, earrings, and ear-cuffs—have been designed for the different events of a wedding, and can be worn with Indian or western silhouettes. “I have always loved jewellery,” he says. “The Gaurav Gupta Occasions Fine Jewellery pieces are inspired by Art Nouveau, the Victorian era, nature, mythical creatures, and traces of Indian heritage. There are classic necklaces that sit elegantly just below the collar bone, as well as styles that can be paired with a classic pant-suit silhouette," he adds. There are options for both the bride and…

1 min.
the joys of home

Celebrate the start of your new lives together with cheerful interiors for the home. For a playful addition, consider the made-to-order carpets by Jaipur Rugs—the Jaipur Wunderkammer collection in collaboration with Italian transmedia designer Matteo Cibic. These hand tufted rugs are inspired by the Pink City, and designs include mischievious monkeys, moustachioed Rajasthani men, and vibrant architectural elements. Each piece is made in wool and viscose, and can be personalised to the dimensions of your room. “With this range, I wanted to do storytelling through dreams; something whimsical that makes your life a bit more special everyday," says Cibic. Available at Jaipurrugs.com…

1 min.
deep diving

Bachelorettes and beach getaways call for jewellery that is versatile yet dressy enough for the entire vacation. Luxury brand Lladró’s second edition of hand-crafted porcelain pieces is perfect for the occasion, as it is inspired by the ocean and finished in 925 silver and three microns of gold plating. The Aquarium Collection includes earrings, pendants, rings, and bracelets in the likeness of the coral reef, and the matte blue and gold colours make for an elegant addition to your holiday style. Available at the brand’s boutiques, authorised retail outlets, and at Lladro.com…