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Fashion
Brides Today

Brides Today November 2019

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

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Country:
India
Language:
English
Publisher:
Living Media India Limited
Frequency:
Monthly
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10 Issues

in this issue

3 min.
contributors

ANIL CHINNAPPA Having trained under makeup experts Cory Walia and Jojo, he began his career by doing makeup for VJs. Working with celebrities like Katrina Kaif, Alia Bhatt, and Deepika Padukone as well as various international stars Chinnappa has lent his expertise to countless magazine covers and red carpet looks. For our cover star Ananya Panday, he channels an ’80s Kate Moss-like mystique and considers her an absolute treat to work with because of her unabashed attitude In this issue, this magical collaboration is in ‘Work Of Art’, pg 45. A destination you keep going back to? London. The city has everything worthy of inspiration. EMELDA LEPCHA A Delhi-based freelance makeup artist with over six years of professional experience, she is well-known in the industry. Lepcha specialises in bridal looks, special occasions, and…

2 min.
young & beautiful

ANANYA PANDAY IS THE GIRL EVERYONE WANTS TO KNOW AND EVERYONE WANTS TO BE. She’s had a dream launch with Student of the Year 2. She walked away with all the best debut awards for 2019. And she is the It-girl for Gen Z. This month’s guest editor, Gaurav Gupta, is known for his sculptural, mystical, and highly-developed sense of style. Part rebel, all rock star, his bridalwear is unique for its ability to be constructed and deconstructed. So what happens when you bring Ananya and GG together? Magic. “Ananya really embodies the feisty, millennial vibe but she’s very rooted at the same time. She’s got that great balance of youth with some fire and substance.”—GAURAV GUPTA Q: Is it easy to wear this beautiful, architectural lehenga? Ananya Panday: It is! I’m the kind…

1 min.
glamour goddess

HERE COMES THE SUN To achieve a sunkissed look, load up on the bronzer. Use a round, natural-bristled brush to lightly apply it to your temples, cheeks, chin, and the bridge of your nose. Choose a formula that will complement your skin type—powders on oily skin, matte finishes on acneprone skin, and creams on dry skin.…

2 min.
fashion round-up

THE QUICKFIX If you’re always running against the clock and don’t have time to wear a sari, these pre-draped options from label 431-88 by Shweta Kapur are what you need. The modern adaptations of the classic drape come in jersey and silks, with fringes and bohemian accents, silver and gold shimmer, and beadwork. Available at Ogaan and Ensemble stores across the country SISTER OF THE BRIDE Abhinav Mishra’s new collection, Mehzabeen offers the bride’s sisters and friends a range of lehengas, anarkalis, and shararas in chanderi silk embellished with his trademark mirrorwork to choose from. The garments are feminine and delicate and come in shades of mustard yellow, rani pink, powder blue, ivory, red, emerald green, and sapphire blue. Available at the flagship store in Dhan Mill, Chattarpur, Delhi AWEDDING CLASSIC Suket Dhir’s new brocade trenches…

1 min.
lights, camera, action

SEEWHERE TO BUYFOR DETAILS…

1 min.
the new classic

One of the most essential items that brides must own is a classic bag, which can see you through your wedding, all the events after, and then remain a piece you always use. And the Lady Dior—quilted or with the signature Dior cannage stitching—is a worthy candidate to consider. This season, Dior has launched a new campaign that celebrates the versatility of the bag, which was named after the late Lady Diana. A number of women like model Alisha Nesvat and others are featured in the series alongside a range of Lady Dior bags. While the black bag with embroidered flowers is the perfect addition to your trousseau, the patent red version with gold-tone charms is great for nights out. And the calfskin embroidered style, with a denim blue Toile de…