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Fashion
Brides Today

Brides Today December 2019 - January 2020

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

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Country:
India
Language:
English
Publisher:
Living Media India Limited
Frequency:
Monthly
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10 Issues

in this issue

3 min.
contributors

ANUBHAV SOOD A Delhi-based photographer, he was born and brought up in the small town of Kalimpong. Sood began his career in 2011 as an assistant to photographer Tarun Khiwal. He is now a freelancer who has shot for brands like Nicobar, Kishandas & Co., Pankaj & Nidhi, and various publications. In this issue, Sood photographs the best of floral fashion in ‘Natural Wonders’, pg 93. Vacation spot you keep going back to? Kalimpong. Now trips to home are primarily vacations since they happen only once or twice a year. CLOVER WOOTTON She is a British makeup and prosthetics artist currently living and working in Mumbai. Wootton was trained in Fine Arts, is also an accomplished horse-rider and, loves all animals—her makeup kit is completely cruelty-free. Here, she gives a modern look to our cover…

2 min.
love is in the air

FROM THE EDITOR AS WE ENTER A NEW DECADE, IT IS CLEAR THAT TODAY’S BRIDE IS FIRMLY OF THE MOMENT. The year 2020 signifies more than just a shift in time. It also marks a shift in attitude. While tradition and modernity have found a balance, what define this young woman are the choices she makes—thoughtful, deliberate, and considered. And this is particularly reflected in the clothes she selects. Which is why Ritu Kumar is the ideal guest editor for the combined issue of December 2019–January 2020. Her label has not only defined the Indian aesthetic for 50 years, but the designer herself has been at the forefront of change. “Today’s bride is sure of herself. She is who she is and she’s not going to be dictated to. I find that…

1 min.
modern family

Rustic yet modern, designers Shivan & Narresh’s debut furniture collection pays homage to their love for prints. The Shivan & Narresh Homes X Bent Chair range is a modern take on interior essentials. And the design aesthetic is an extension of their Summer Resort ’19 collection, the Patu Series with Dravidian Gond art prints, as well as elements of Andhra’s Tholu Bommalata tradition (shadow puppetry). The collection features 13 pieces including sofas, chairs, and coffee tables in steam beech wood as well as rugs and pillowcases. Available at bentchair.com…

1 min.
in good cheer

Nervous about hosting your first Christmas dinner as a new couple? If an elegant theme is what you are looking for, consider The Charcoal Project, a design concept store that retails curated furniture and curios. The brainchild of interior designer Sussanne Khan, we like the bar accessories, cake stands, platters, candlestands, and cocktail glasses. They are made of sterling silver and gold plating, wood, and leather, and the understated appeal is their hallmark. At Unit No. 1, D-Mall, Veera Desai Road, Andheri (W), Mumbai SEEWHERE TO BUYFOR DETAILS…

1 min.
dinner is servrvred

When Thomas Goode, one of the oldest purveyors of luxury in Chinaware, silverware, glassware, and tableware partners with Sabyasachi Mukherjee, the pioneer of luxe Indian bridalwear, expect the trousseau world to be redefined. The Goode-Mukherjee collection is inspired by the dusty pink of Devonshire Pottery and features quintessential Sabyasachi motifs with a nod to the Bengal Tiger and coconut trees. This is not the first time Goode has payed homage to India. From the two Minton pottery ceramic elephants with Howdah as gatekeepers at their flagship stores to tableware for the royal families of Baroda, Jaipur, and Kota, it has had a long association with India. Heritage is sustainable, handed down from generations. This bespoke dinner service could be your legacy to be passed. Available at the mini-museum and boutique at The…

1 min.
mithai makover

For my wedding, I had immersed myself in the details of my cake. From the design to the colours and the flavour, I was adamant the cake had to be a showstopper since, being a pastry chef, that was one of the most important parts for me. I made the gum paste butterflies myself and carried them to Jodhpur. The night before my wedding, I was in the pastry kitchen of the Umaid Bhavan Palace, baking a chocolate sponge with a dark chocolate ganache. But that was 2014. Brides, today, are bored of chocolate and vanilla and fruit cake. If your outfit is bespoke, then why not your cake, right? Even dessert tables mirror the theme of the wedding. Here’s where mithai comes in. Think a gajar ka halwa cake, enrobed in…