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Fashion
Brides Today

Brides Today March 2020

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

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Country:
India
Language:
English
Publisher:
Living Media India Limited
Frequency:
Monthly
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10 Issues

in this issue

3 min.
contributors

GABRIEL GEORGIOU He is an Australian-born Greek hairstylist. Georgiou graduated from the Toni&Guy Academy of Hair in London, and has worked both in Hollywood and Bollywood. His clients have included Jessica Alba, Jessica Biel, Cate Blanchett, Deepika Padukone, Priyanka Chopra Jonas, and Freida Pinto. Here, he works with our covergirl in ‘My Favourite Girl’. Best gift you’ve received from your partner? I have a soft spot for beautiful furniture and most recently, I was gifted an old wooden bench for our kitchen island. EMELDA LEPCHA She is a Delhi-based freelance makeup artist with over six years of professional experience, and is now well-known in the industry. Lepcha specialises in bridal looks and photoshoots. In this issue, she shows her skills in our fashion shoots, ‘The Luxury Edit’ and ‘When Old Meets New’. A…

2 min.
my best friend’s wedding

FROM THE EDITOR FOR THE MARCH ISSUE OF BRIDES TODAY, we have the fabulous Vaani Kapoor stepping into a brand new role. The Befikre star plays guide, mentor, and stylist for her best friend’s wedding. As a special exclusive, we also get her to slip into her favourite lehenga and share her hopes for her big day. Q: When your best friend tells you she’s getting married, are you happy for her or are you just a little bit jealous? Vaani Kapoor: I’m not jealous, I’m happy for her. My best friends are like my sisters and it’s very important for me to be there for them a 100 percent. My friends are like my family. Q: What if you don’t like her husband to be? Will you tell her? VK: I’m…

1 min.
fringe festival

the shoe Bring instant glamour to your feet with this sleek and shimmery pair the look Dial up the drama in a bold colour and endless layers of beaded tassels the earring Looking for a statement piece? An ornate earcuff might just be what you need. the blouse Tassels, pearls, and ruffles on a muted colour makes for an understated yet eye-catching look the accessory An embellished belt adds a touch of glamour to a monochromatic sari look the necklace Balance a plunging neckline with layered jewellery. A fringed piece is an elegant, but fun choice.…

1 min.
the countdown ideas you can use

FANCY SHOES Looking for an easy way to elevate a simple outfit? Pair it with statement shoes from Oceedee’s new limited-edition collection Mi Amor, which come embellished with Swarovski crystals. The range is handcrafted and you can pick from four styles: Open-toe, pointy-toe, strappy, and ankle cuff in black—in patent leather and suede. The Delhi-based brand has used chrome-free leather and we like that the heel can be customised on request. Available at oceedee.com SMALL WONDER Good things come in small packages, much like the hottest trend of the season: The Mini Bag. Wear it on the wrist, as a cross-body with a sling, or even on your finger. One can’t fit more than a lipstick and a few notes, so if you need something to carry your phone and keys, we recommend…

1 min.
the countdown ideas you can use

Wonder wall Peacocks, pomegranates, and a burst of flowers—let your walls tell stories with designer Payal Singhal’s new range of wallpapers. They feature her signature East meets West design motifs, which are inspired by classical Indian murals, chintz, and Persian art. This new collection has been created in collaboration with leading wallpaper brand Marshalls. Thermally insulated, they help save energy. An added plus is that the range is washable and fire-retardant. More details at marshallsindia.com GROUND RULES “Carpets are more than just an accent—they tell stories, and often become heirloom pieces. For the OBEETEE X Raghavendra Rathore collection, we kept in mind the colour scheme, pattern, and design to ensure they are in sync with the décor. These handwoven carpets are inspired by the palaces of Marwar, princely coats of arms, and the Gaadi…

1 min.
the exceptionality of the sony alpha 7r ill

Vishal Punjabi Known significantly for revolutionising wedding videography in India, Vishal is the Founder and Director of the multiple award-winning wedding videography production company, The Wedding Filmer, and is a Sony Artisan as well. It’s seldom to find camera companies as attuned to the needs of its consumers as Sony has been. They care about their technology and how it’s being used, and this makes all the difference. The Sony Alpha 7R Ill is a remarkable camera for wedding videography. Its 5-axis image stabilisation makes it easy for me to move and shoot without grips and rigs, and its low light capabilities makes it possible to capture situations that would otherwise not have been possible. The camera’s viewfinder, too, is helpful in bright conditions, and the form factor allows me to change angles.…