Achieving Cable Liberation
Almost three-fourths of US households subscribe to at least one video-streaming service, according to Leichtman Research Group. It also found that cable subscriptions are on the wane: Major pay-TV providers lost around 2.875 million net subscribers in 2018, and satellite TV services lost 2.36 million. In the tech press, we’ve talked about cord cutting for years—but with the tremendous success of Netflix, Amazon Prime Video, Hulu, and other streaming services along with the advent of numerous new services from heavy hitters such as Disney and Apple, it seems that viewers can get everything they want—and more—without cable. But saving money is no longer the reason to cut the cord. It’s unlikely that most households will be satisfied with just one streaming service—in fact, the average streaming customer in the US subscribes…