IT WAS 4 A.M. in London on Feb. 24 when Ian Borden, McDonald’s president of international operations, texted urgent news to his boss, CEO Chris Kempczinski, in Chicago.
Vladimir Putin had announced Russia’s invasion of Ukraine an hour earlier, and attacks had begun in Kyiv, Kharkiv, Odesa, and elsewhere. Borden told Kempczinski the company’s 107 Ukraine restaurants had been closed, and an employee hotline had been set up.
In Chicago it was 10 p.m. Until then, Kempczinski, 53, had been watching the Ukraine situation like everyone else and doubting it would come to hostilities. “There seemed to be this sense of a lot of saber rattling. Surely this isn’t going to lead to any sort of invasion,” he recalls. Now he realized, “Okay, yeah—we’re in a different world.”
Over…
